Continuing its poaching of ad agency execs, Apple, which aims to build its in-house marketing department from 300 to as many as 600 staffers, has hired Wolff Olins Global CEO Karl Heiselman.
Heiselman, who once worked for Apple in the early 1990s when Steve Jobs returned, has been with Wolff Olins for 14 years. Of his earlier time at Apple, Heiselman said: "It was a bit of a weird time, they were trying to find their way. The big lesson I
learned was they were trying to be somebody they weren't and Jobs came back and said very clearly, 'we are going to go back to who we really are'." As Apple faces increased competition, most notably
from Samsung, Heiselman will have big strides to make. But he's aware of the problem and believes the brand is sometimes "a little too cool for its own good. I think it might be in danger of becoming
too cool, maybe not too cool, but too slick." Here's hoping he can save things.
Programmatic buying. You know, that practice where computers talk to computers to place ads on other computers all without human intervention? Okay -- we simplify, but it's drastically changed how things work in the agency space. Some agencies are partnering with technology providers. Others are just freaking out. Mediamath Chief Revenue Officer Erich Wasserman says no one needs to freak out and that advertisers, agencies are ad tech providers can peacefully coexist. He tells the Drum: "Unsurprisingly, this trend has caused some in the agency space to feel unsettled. Media scaremongering positions ad tech companies as attempting to disintermediate agencies, which -- from our perspective -- is absolutely not the case. To the contrary, some of the most successful relationships within our global business rely on the brand and agency relationship thriving -- leveraging insights, availing themselves of deep ecosystem integrations, and growing and optimizing spend based on the outputs of a strong platform." Okay -- maybe that's just more buzzword bingo, but we're all for a mutually beneficial threesome.
Jumping aboard the production agency trend, Omnicom Group has announced the merging of E-Graphics Worldwide and Hub Plus to form eg+ Worldwide, an entity that will "provide a client-focused network for production and tailored implementation solutions." The new company aims to help global brands "implement, amplify and localize" creative programs across multiple media channels. Of eg+ worldwide's launch, Omnicom President and CEO John Wren said: "With the launch of eg+, we are leveraging the very best technologies, talent and the extensive resources within Omnicom to help our clients meet the challenges of an increasingly diverse, complex, and global media landscape." eg+ worldwide will have 1,200 staffers who will be overseen by CEO Paul Hosea.
You've got to love how agencies explain away layoffs, fires and mass exits. Following the exit of several employees, here's what Tribal DDB had to say. “In the normal course of business, people are presented with opportunities to take on different, new, and challenging opportunities. As sad as we are to see some of our colleagues leave Tribal to pursue these new opportunities, we’re happy that other companies recognize their talent and the value of the experience they have gained at Tribal. We also wish them well and look forward to welcoming new colleagues in their stead.” Whatever happened to the simple "creative differences?"
Oy! Another creative award event? Sadly, yes. This one's comes from The A-List Hollywood and they have announced the call for entries for the Moving Image
Advertising, Interactive & Branded Entertainment 2015 Award. The entry deadline set for January 30, 2015.
I'm told the A-List Hollywood is the first creative advertising competition of its kind in Hollywood and will focus on the intersection between advertising and entertainment across all platforms. The event will be judged by the usual collection of international creatives including Leo Burnett's Mark Tutsell, JWT's Matt Eastwood, 360i's Pierre Lipton, and DDB Germany's Eric Schoeffler, among others. And no, there's not one single woman on the jury.
Of the awards, The Martin Agency Chief Creative Director Joe Alexander said: "There are way too many award shows and way too many without a clear purpose. The A-List Hollywood is the rare exception. It rewards the brands -- and agencies -- that are behaving in the most creative and engaging ways. Now that's refreshing."
Right, Joe. That's vastly different from every single other award event on the planet.
There's been a lot going on with Nationwide and its relationship with its agencies over the past few months. While its relationship appears to be solid with McKinney, things are not going so well
regarding its relationship with Moxie.
Confirming this, a statement from Moxie CEO Suzy Deering reads: “While Moxie will continue to work with Nationwide, it will no longer be on a retainer basis. Given this shift, we’ve begun the process of closing our Columbus office. Accounts currently serviced out of that location will be handled by our Pittsburgh and Atlanta offices. We are very proud of the work our Columbus team has produced over the years. They are a group of truly talented, dedicated professionals, and we thank them for all they have done.”
It totally sucks when an office of an agency has to shut down due to client shifts or losses. It's not fun. I've been there and know firsthand what it's like. But life goes on. Mine did. And so will the lives of everyone involved here.