Boosting its original
digital/Internet programming, NBCUniversal announced a new slate of shows to be promoted on its linear TV channels -- as well as being offered in cross-media deals with linear TV advertisers.
NBC’s Universal Cable Productions plans to unveil more than a dozen digital video programs/projects. The first two to be released are based on existing NBCUniversal TV shows -- late-night
program “Saturday Night Live” and a former major NBC prime-time show, “Heroes.”
NBC plans to develop most of these series with advertising partners; the series and
advertising partners will be promoted across NBC's cable and broadcast networks.
In a statement, Linda Yaccarino, president of advertising sales for NBCUniversal, said: "The combination of
digital video alongside television content is extremely powerful and becoming an increasingly important part of the connection advertisers make with consumers."
She added: “We want to
offer our partners the unique ability to harness the power of our creative assets along with our distribution capabilities including the video-on-demand platform like no other company can
One of its initial new series, “Saturday Night Line,” follows the super fans who wait in the “Saturday Night Live” stand outside of 30 Rock. A second,
“Heroes Reborn: Digital Series,” is an online prequel to the new upcoming "Heroes" mini-series and will also debut on NBC.com.
The shows will be distributed on NBC-own digital
video platforms, as well as Hulu and video-on-demand services.
“Much of the uncaptured value in the online world can be unlocked with smart collaborations between creators and
clients,” stated Jeff Wachtel, president/chief Content Officer, NBCUniversal Cable Entertainment. “This year, we’re making a big push to building that bridge.”