• by Richard Whitman , Columnist, April 22, 2014

Did you hear about the stunt Mother New York pulled to recruit summer interns? They enlisted a creepy looking character, Donald Buscando, to troll the LinkedIn pages of young, college-age students with profiles indicating they would be interested in marketing and advertising. He has been leaving messages on profiles encouraging people to apply for the summer internship positions. Those who made it over to Buscando's profile were greeted with weird but informative prose about what the agency is looking for. They even produced a video showing the creeper at work.

Southfield-based Doner Partners has welcomed an alumni back into its stables with the hiring of Elizabeth Boone. From 2007 to 2009, Boone was at the agency as SVP group account director on the Mazda account. This week she returns to the agency as chief marketing officer. Prior to rejoining Doner, Boone was a VP at San Francisco-based Federated Media. Of her rejoining Doner, President and co-CEO David DeMuth said: “Liz understands how to help brands tell relevant and compelling stories in today’s always-on marketing landscape. Her experience and skills are ideal for this position, enabling us to further build our digital capabilities and raise our profile, as well as that of our clients, through proprietary content.”

For you younguns' out there, there was once a time in the agency world when job titles were, you know, less pretentious than they are today. Back in the day we had director of new business. Today we have chief revenue officer. Back in the day, we had media director. Today we have chief investment officer or, in the case of Vik Kathuria, head of digital investment. But in joining Publicis Groupe’s Razorfish, Kathuria has gone semi-old school, taking on the title of global media chief. He'll fill the shoes of Jeff Lancot who this past summer left the agency world for the ad-tech world. 

Everyone clamors for international stardom at some point, right? Well, it's Grey Berlin's turn for 15 minutes in the spotlight. After winning the account for Welt am Sonntag, Germany’s biggest premium Sunday newspaper, the agency will lead the pan European efforts for Panasonic's introduction of the AX-A500 video camera. In January 2014 Grey opened Grey Berlin under the direction of management duo Matthias Meusel and Oliver Handlos. Meusel previously worked as CMO for eBay subsidiary mobile.de, while Handlos comes from BBDO New York, where he had been creative director since 2010.

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