A humorous video series for Rold Gold's new Pretzel Thins has boosted the brand's Facebook-page "likes" by more than 3.5 times in under seven weeks, reports Frito-Lay North America.
The series, "House of Gold," is a reality-TV spoof that features the adventures of the "Gold sisters" -- three Pretzel Thins who made a fortune by creating a dating app, and have now moved into a mansion in a wealthy neighborhood. Other Frito-Lay snacks make guest appearances on the program.
The series is part of a "Break Happy" campaign for the recently launched Pretzel Thins. The snacks are being positioned as the perfect munchies to enjoy while watching videos -- like "House of Gold" -- during work breaks.
Eight two-minute, YouTube-hosted episodes of the series have so far been posted on the brand's Facebook page since the campaign launched on March 19.
The video posts had driven more than 9.1 million impressions and 539,610 views on YouTube (counted via Facebook reporting) as of May 1. Likes on the Facebook page have jumped from just under 21,900 to about 77,900 as of today. The Rold Gold Facebook page was launched in August 2013.
Rold Gold Pretzel Thins come in three "light and crunchy" varieties (original, garlic parmesan and three cheese), that can be dipped, topped, or eaten solo, says Frito-Lay. They are being sold for a suggested retail of $3.29 for an 8.25-ounce bag.