In a lengthy blog post, Mitch Joel explains why he and his partners decided their
agency, Twist Image, should become part of the WPP family. On whether or not the acquisition is a good thing, Joel writes: "No. It's THE BEST thing. We are thrilled about this opportunity. We are
excited about what the future holds. We are confident and excited that we will be able to better serve our existing clients. Plus, and this is selfish, I want to grow as well (and I know that my three
other business partners feel the same way that I do). WPP employs over 175,000 employees in 3000 offices in 110 countries. They have deep strategic relationships with Facebook, Adobe, Twitter and
more. They own agencies as diverse as AKQA, JWT, Mindshare and more. There are a ton of smart people who are a part of the WPP family. Access like that can't be understated." And of everyone asking
him how much WPP paid, Joel writes: "Really? I'm actually shocked that people have asked me this question. You may be shocked to know that it gets asked often. How much money do you make? What's your
salary? Maybe I come from a different generation, but these are not the types of questions I have ever asked anybody. It seems rude to ask (maybe it's just me)."
Havas posted a 3% rise in first-quarter organic revenue which they attribute to growth with client wins such as satellite TV company Dish and insurer Liberty Mutual. Revenue stood at $539.87 million with Europe, North America and Asia all contributing. Analysts had been expecting organic growth of 2.3 percent to 2.5 percent for the quarter, so things are looking up for Havas.
Airbnb is adding some muscle to its marketing team with the addition of Jonathan Mildenhall, who is leaving Coke to become the rental marketplace's chief marketing officer. Mildenhall brings deep experience to Airbnb, having worked on JetBlue, Old Navy and Hyatt, among others. Mildenhall will replace Amy Curtis-McIntyre, who is leaving Airbnb to travel and spend more time with her family. It seems Mildenhall exited Coke just in time, as the brand is undergoing a bit of a marketing shakeup with several top management shifts.
Brand experience agency Jack Morton Worldwide is acquiring Genuine Interactive -- a digital, mobile and social firm in Boston -- to, as the press release gushes, "give it unmatched capabilities to seamlessly connect clients with consumers." Yeesh. Anyway, of the deal, Jack Morton Chairman and CEO Josh McCall said: “We’re building the agency for now and fulfilling our clients’ need for experiences that reach people at every touchpoint. Adding digital, social and mobile to live brand experiences isn’t an option anymore; it’s required and expected. Although we’ve been on this path for quite a while, we need to continue to evolve and grow digital, social and mobile on a larger scale. Genuine Interactive is the perfect partner to help us expand this vision of a digitally enabled brand experience agency, and allows us to create a powerhouse of two incredibly talented and creative teams.” Okay.
From now until the end of summer, those passing by the Time-Life building, home to the "Mad Men" fictional SC&P agency, will have the chance to sit on a bench crafted to look just
like the bench in the opening credits of "Mad Men."
The 12-foot bench was designed by Pentagram and consists of just two pieces -- a half-inch thick rolled steel plate seat and a 10-foot cast-concrete base.
So if you've got a hankering to sidle up to Don Draper (or whomever that silhouette turns out to be) then now's your chance.
In an LA Times Entertainment piece, you can find 11 pieces
of career advice for women that are based on the Peggy Olson character from Mad Men. And we all know Peggy, who rose from obscurity to full on executive fame over the course of the series,
has learned a lot and has much to share.
Advice ranges from not relying on your femininity to get ahead to demanding appropriate work space to taking power when it comes your way to maintaining a professional relationship even when there is a lot of personal baggage to never fall in love with your married boss.
Peggy's been through a lot. She's grown professionally and personally. And she's become wise with advice to share. We'll see her a few more times as Mad Men makes its final run this Spring.
At this year's Cannes Lions Festival of Creativity, Publicis Groupe Chairman and CEO Maurice Levy will take the stage with David Guetta, world-renowned French DJ Producer, for the Groupe's seminar which will explore innovation, creativity and the "zeitgeist of our industry today."
The seminar is called "Making the Brand: Authenticity and Influence through Celebrity Endorsements" and will take place in the Grand Auditorium on Thursday, June 25 at 4:00 p.m. CET, at the Palais des Festivals.
Guetta, as you may know, is a musician and marketer who has done his share of celebrity endorsements. From partnerships with brands like MUMM, Renault and most recently, TAG Heuer, to co-designing a pair of Beats by Dr. Dre, and co-founding a specialized agency for celebrity marketing, My Love Affair, Guetta also just released a new album titled "Listen" with international artists including Nicki Minaj, John Legend, Sia, and others.
Together with Levy, the two will discuss how celebrity endorsements have evolved from a simple play for buzz to a transformational creative role in marketing, advertising, and branding. Guetta will also give the audience an inside look at just how pivotal social media is in building relationships between artists and their audiences.