In a lengthy blog post, Mitch Joel explains why he and his partners decided their
agency, Twist Image, should become part of the WPP family. On whether or not the acquisition is a good thing, Joel writes: "No. It's THE BEST thing. We are thrilled about this opportunity. We are
excited about what the future holds. We are confident and excited that we will be able to better serve our existing clients. Plus, and this is selfish, I want to grow as well (and I know that my three
other business partners feel the same way that I do). WPP employs over 175,000 employees in 3000 offices in 110 countries. They have deep strategic relationships with Facebook, Adobe, Twitter and
more. They own agencies as diverse as AKQA, JWT, Mindshare and more. There are a ton of smart people who are a part of the WPP family. Access like that can't be understated." And of everyone asking
him how much WPP paid, Joel writes: "Really? I'm actually shocked that people have asked me this question. You may be shocked to know that it gets asked often. How much money do you make? What's your
salary? Maybe I come from a different generation, but these are not the types of questions I have ever asked anybody. It seems rude to ask (maybe it's just me)."
Havas posted a 3% rise in first-quarter organic revenue which they attribute to growth with client wins such as satellite TV company Dish and insurer Liberty Mutual. Revenue stood at $539.87 million with Europe, North America and Asia all contributing. Analysts had been expecting organic growth of 2.3 percent to 2.5 percent for the quarter, so things are looking up for Havas.
Airbnb is adding some muscle to its marketing team with the addition of Jonathan Mildenhall, who is leaving Coke to become the rental marketplace's chief marketing officer. Mildenhall brings deep experience to Airbnb, having worked on JetBlue, Old Navy and Hyatt, among others. Mildenhall will replace Amy Curtis-McIntyre, who is leaving Airbnb to travel and spend more time with her family. It seems Mildenhall exited Coke just in time, as the brand is undergoing a bit of a marketing shakeup with several top management shifts.
Brand experience agency Jack Morton Worldwide is acquiring Genuine Interactive -- a digital, mobile and social firm in Boston -- to, as the press release gushes, "give it unmatched capabilities to seamlessly connect clients with consumers." Yeesh. Anyway, of the deal, Jack Morton Chairman and CEO Josh McCall said: “We’re building the agency for now and fulfilling our clients’ need for experiences that reach people at every touchpoint. Adding digital, social and mobile to live brand experiences isn’t an option anymore; it’s required and expected. Although we’ve been on this path for quite a while, we need to continue to evolve and grow digital, social and mobile on a larger scale. Genuine Interactive is the perfect partner to help us expand this vision of a digitally enabled brand experience agency, and allows us to create a powerhouse of two incredibly talented and creative teams.” Okay.
Bannersnack, a startup that aims to make online advertising smarter, has launched Bannersnack-for-Agencies, a platform for advertising professionals. Within the service, agencies get both a
professional banner maker app and a DSP for their ad campaigns.
Bannersnack aids creative collaboration and aims to speed up creative production. It allows creatives to quickly sketch ideas with...oh wow...professional fonts, premium stock images and in app image editor. It's also got a built in collaboration tool allowing copywriters, art directors and designers to share their ideas with colleagues and clients.
Of the launch, Bannersnack Head of Product Raul Popa said: "We really want to make online banner advertising smarter. At first, we were amazed to see how our app enables faster banner design for small and medium businesses. After that, we learned that a large part of our user base consists of designers and advertising professionals and we decided to step up with a solution for their needs. We were inspired by how easy it is to share and work with documents in apps like Google Drive and Dropbox. We believe that time is the most limited resource for our customers and that's where Bannersnack really shines. It saves time, eliminates noise and makes online advertising easier for everyone. We really think more agencies should try it and that's why we're offering the banner maker app for free, for a limited time to advertising agencies across the world, no financial commitments."
Well, the upside is no one likes to create banners, no one clicks on them and some programmatic computer in the backroom makes the media buy. Why not another automated tool to further strip advertising of anything remotely resembling creativity?
john st. has opened shop in Montreal. Of the move, Co-Founder and President Arthur Fleishmann said: “We’ve been talking about it for close to 10 years. But in the past two years,
it’s become more and more of a priority for us as we look to the future and how we help our clients solve more complex strategic, creative and production problems. So we’re doing
The office will be run by Montreal native Mylene Savoie, who spent her career managing large accounts such as Intrawest, Tim Hortons and Telus in Quebec prior to opening john st. Montreal as managing director.
Creative will be led by Sebastien Lafaye and Cedric Audet, who have worked most recently at Bleublancrouge. Of the creative team, john st. ECD Angus Tucker said, “We love the work Sebastien and Cedric have done on accounts like Toyota and Air France as well as the Church of Montreal and the Quebec Alzheimer Society. Between them, they have won multiple Grand Prix at CREA, and their work has appeared at Cannes, the Clio’s and Marketing. Their work fits right into john st’s philosophy, blending insight, creativity and cultural relevance into ideas that make our client’s brands unignorable.”
Of joining the agency, Savoie said: “It’s an opportunity to work on some amazing brands. john st. has one of the best client portfolios of any agency in Canada. And while our immediate priority will be to maximize our client’s opportunities in Quebec, it’s exciting to know that our influence will also be felt on a national level.”
Of course this will not come as a surprise to any of you, but you've got to admit that the whole Dove Beauty thing (from way back in 2006, if you can believe) has placed a magnifying glass on the
work the advertising industry does for marketers for whom perfection is far more important than reality.
In a collection of animated GIFs, Russian photographer Ashot Gevorkyan illustrates the dramatic changes that occur between original photography and final published product. He has collected ads that were shot for banks, video game ads and his own personal photography.
Hey, you won't be shocked but just realize that this sort of thing does tend to rile the feathers of the digital collective with nothing better to do than spew their hatred for just about anything all over Facebook. But for us, we can just appreciate the awesome and amazing skill that resides in this industry, right?
The Chicago Advertising Federation is honoring Schafer Condon Carter President David Selby with the Silver Medal award for his career and community accomplishments.
The Silver Medal is the highest individual honor awarded by the organization. Previous winners include: Rishad Tobaccowala (2013, DigitasLBi and Razorfish); John H. Johnson (2006, Johnson Publishing); Jack Klues (2005, Starcom MediaVest Group); Bob Scarpelli (2004, DDB Chicago); Rick Fizdale (2000, Leo Burnett); Tom Burrell (1997, Burrell Communications Group); and Keith Reinhard (1983, Needham Harper & Steers/USA).
Of the win, Selby said, "I am humbled and honored by this recognition for my accomplishments in the advertising industry and contributions to our Chicago community. I have been fortunate enough to work with some of the best people and organizations in the business, both agency and client, over the past 37 years, but it's ultimately the ad business that I really love, and coming to Schafer Condon Carter six years ago was the best decision I've ever made."
The award ceremony will be this Thursday, January 22 at a gala luncheon in Chicago.
Selby began his career with Leo Burnett and later became chief marketing officer for two high-visibility Chicago companies: Sears, Roebuck and Company and Potbelly Sandwich Works. He joined SCC in 2009 as President. He also serves on the Board of Managers of the YMCA of Metropolitan Chicago and was recently named chairman of the Governing Board of Gilda's Club Chicago.