Well, here's an interesting tidbit of information you can put to use when you create your next online campaign. While promoting its products on Facebook and Twitter, online clothier
Betabrand.com discovered something very interesting; close-up shots of male crotches came up victorious, by a sizable margin. Crotch shots serve up 64% more engagement, a 30% increase in clickthrough
and a 20% increase in conversion rate. That's right up there with cleavage -- which reportedly (honest, someone said it at a conference) increases Facebook ad response by 61%. Now take this
information to your clients and with the straightest of faces, present it alongside the giant image of a hermaphrodite in your next Facebook ad.
So you think you can dance? I mean create content in a brand newsroom? David Burn doesn't think so. Writing a piece on AdPulp that was reproduced in Business Insider, Burn says that while journalists are flocking to agencies to help them create content for brands, agencies are ill-suited to successfully launch brand newsrooms. Making his argument, Burn writes: "Generally speaking, the people who work in advertising want things to be as cushy as possible. Not just free M&Ms during brainstorms. Ad people create wealth for gigantic companies and some may feel entitled to a ride or two on the client’s yacht. Or the agency’s yacht, as the case may be. Investigative journalists on the other hand are happiest when turning over all the apple carts in the room and claiming that their new apple sauce is appealing. Ad people like their apples shiny and fresh from the tree. But journalists are too busy fixing the world to be bothered by matters like apple presentation and provenance."
Agencies, did you know that 82% of your new business pitches contain repurposed content from prior pitches? Did you know that your business teams, on average, maintain over 5 years of archived content and more than 200,000 documents? How about the fact that 6.5 hours per week per person are wasted searching for content? And that 77% of you just throw that stuff up on random file servers and shared devices around the agency? These findings comes courtesy of Docurated -- which of course is a document management company that wants to help you get your shit together, but let's not fault them for that. Let's focus on the fact that 1). You plagiarize one pitch for another, 2). You are a bunch of unorganized hoarders and 3). You waste hours and hours of precious time that could otherwise be spent shopping online, watching stupid YouTube videos, posting selfies to Instagram, checking Tinder or, yes, doing actual work for your clients.
Well, this is pretty hilarious. Not even a week after the disastrous crumbling of what would have been Publicis Omnicom Group, Omnicom CEO John Wren has been given an International Advertising Association award for "outstanding services" at the organization's World Congress in Beijing. Outstanding services indeed. Wasting $55 million and nine months of two holding companies’ time. Congratulations, Mr. Wren.
The Warc 100, an annual list of the best agencies based on an analysis of winning campaigns across 87 different award events or competitions, has named Lowe Lintas India the number one agency on its 2015 list. The agency scored 213 points and was closely followed by AMV BBDO with 191 and Colenso BBDO with 148.
Of the recognition, Lowe Lintas
India CEO Joseph George said: "We have had a terrific run on creative effectiveness this year across the globe; and all the accolades have further reinforced our belief in the type of work we want to
do and believe in."
Chicago's Starcom MediaVest Group Chicago was named top media agency, followed by PHD Mumbai. 360i New York was named top digital agency with R/GA New York taking second place.
The Warc 100 is a ranking of top marketing campaigns and companies that the organization says is based on their performance in effectiveness and strategy competitions. The organization does not disclose the competitions that it uses to devise the ranking.
Clearly Havas Chicago hasn't been paying attention to recent research that found open office space to be decidedly less productive than that of the old school office. The agency recently completed
a $10 million renovation of its 81,000-square-foot River North office space transforming two floors of office space into a wide open, unproductive free-for-all.
And get this. The agency used to occupy three floors. Now it occupies two. They say that's because the new office design uses space more efficiently. Translated into English, that means stuffing the same amount of bodies into a smaller space to save money.
The new design has done away with all offices and added all the usual distracting crap you'd expect to see in an advertising agency: graffiti, a soda fountain and a bubble hockey table. They've even added bicycle racks and a "town hall" meeting area with bleachers. Oh, and they've given the new space a cute new name; Havas Village. Because yeah -- it takes a village to raise children and, well, that's pretty much what ad agency people are; spoiled little brats who prefer a playpen instead of an office in which to "work."
Okay, that's harsh, but I can say that because I've been there.Of the new space, Havas Chicago CEO Paul Marobella said: "The big part of this space, outside of how cool it is, is that it's really built for utility and built for a purpose. Creative, media, strategy and account all sit together, organized by account. What's different about us is we can make a decision on Monday and it will be implemented by Friday."
It's really kind of strange -- and, well, depressing -- that actual adults with actual jobs in actual ad agencies that are actual businesses that, you know, are run by actual adults actually need
advice like this, but apparently this is the case.
Penning a piece for The Chattanoogan (what the hell kind of name for a news outlet is that?), Connect Marketing Head Honcho Clint Powell has some advice that really shouldn't be the kind of advice that actual adults need. Kids, maybe, but actual adults? No. In any event, he wrote the piece and if you've worked in the ad business for any length of time, you know full well there are, unfortunately, plenty of people who need this advice.
His advice? Knowing when to say things clearly and in a way that doesn't waste other people's time nor make you end up looking like a fool. He offers up four things that are perfectly okay to say but for some reason, people are too scared to say them. They are "I am sorry," "I can not do that," "I don't know" and "Let's be clear." You can read his whole article for the details but, seriously, you really shouldn't have to.
Toronto-based agency john st. has made an interesting hire. Hoping to beef up their digital services, the agency has brought in "an accomplished entrepreneur with over 15 years of experience
building global digital media and consumer internet businesses from concept through to final acquisition."
So who did the agency hire? The guy's name is Tom St. John. Yeah. No kidding. john st. hired St. John. Like, when does that ever happen?
Of joining the agency, St. John says, “I feel that john st. has done some of the most innovative digital work in the country for some time now, but I believe that there is room for them to lead the broader digital discussion with clients. Analytics, social ROI, branded content, mobile advertising, online video -- these are just some of the challenges our clients are facing, and we can help them maximize those opportunities.”
Working with McCann London, the folks behind Cannes Lions have launched a new campaign that suggests agencies offer to send their worst employees to the festival of creativity this year...because
it's cheaper than firing them and paying severance.
The purpose, of course, is to make one last-ditch effort to inspire the -- shall we say -- less inspired by dropping them into the center of advertising creativity for one week. I guess if after a week in Cannes they still suck, well, then it's time to bid them adieu. Although you will have to pay them severance then, so the whole send-them-to-Cannes thing is, indeed, a gamble.
Headlines to the ads read: "Nisha, Strategist. Has dedicated seven loyal years to your agency. With very little to show for it" and Samuel, Producer. You fought hard to hire him. Responds to every suggestion with 'It can't be done.'" The ads are signed off with "Buy her/him a delegate pass. Cheaper than severance."
Of the approach, McCann London CCO Rob Doubal said: "Although our campaign is humorous, it makes a very sensible point. Why should being a Cannes Lions delegate be the preserve of the already excellent? If we really want a more creative world, as we all profess, we should also be encouraging the not-so-excellent performers to be inspired by Cannes Lions."
Funny stuff, this campaign. Trouble is, now everyone that is sent to Cannes by their agency is now going to have a gigantic inferiority complex along with nightmares about whether or not agency management thinks they’re up to snuff.
Oh, and the poor people who had to pose for the campaign -- branded losers for life!