Well, here's an interesting tidbit of information you can put to use when you create your next online campaign. While promoting its products on Facebook and Twitter, online clothier
Betabrand.com discovered something very interesting; close-up shots of male crotches came up victorious, by a sizable margin. Crotch shots serve up 64% more engagement, a 30% increase in clickthrough
and a 20% increase in conversion rate. That's right up there with cleavage -- which reportedly (honest, someone said it at a conference) increases Facebook ad response by 61%. Now take this
information to your clients and with the straightest of faces, present it alongside the giant image of a hermaphrodite in your next Facebook ad.
So you think you can dance? I mean create content in a brand newsroom? David Burn doesn't think so. Writing a piece on AdPulp that was reproduced in Business Insider, Burn says that while journalists are flocking to agencies to help them create content for brands, agencies are ill-suited to successfully launch brand newsrooms. Making his argument, Burn writes: "Generally speaking, the people who work in advertising want things to be as cushy as possible. Not just free M&Ms during brainstorms. Ad people create wealth for gigantic companies and some may feel entitled to a ride or two on the client’s yacht. Or the agency’s yacht, as the case may be. Investigative journalists on the other hand are happiest when turning over all the apple carts in the room and claiming that their new apple sauce is appealing. Ad people like their apples shiny and fresh from the tree. But journalists are too busy fixing the world to be bothered by matters like apple presentation and provenance."
Agencies, did you know that 82% of your new business pitches contain repurposed content from prior pitches? Did you know that your business teams, on average, maintain over 5 years of archived content and more than 200,000 documents? How about the fact that 6.5 hours per week per person are wasted searching for content? And that 77% of you just throw that stuff up on random file servers and shared devices around the agency? These findings comes courtesy of Docurated -- which of course is a document management company that wants to help you get your shit together, but let's not fault them for that. Let's focus on the fact that 1). You plagiarize one pitch for another, 2). You are a bunch of unorganized hoarders and 3). You waste hours and hours of precious time that could otherwise be spent shopping online, watching stupid YouTube videos, posting selfies to Instagram, checking Tinder or, yes, doing actual work for your clients.
Well, this is pretty hilarious. Not even a week after the disastrous crumbling of what would have been Publicis Omnicom Group, Omnicom CEO John Wren has been given an International Advertising Association award for "outstanding services" at the organization's World Congress in Beijing. Outstanding services indeed. Wasting $55 million and nine months of two holding companies’ time. Congratulations, Mr. Wren.
Oy! Another creative award event? Sadly, yes. This one's comes from The A-List Hollywood and they have announced the call for entries for the Moving Image
Advertising, Interactive & Branded Entertainment 2015 Award. The entry deadline set for January 30, 2015.
I'm told the A-List Hollywood is the first creative advertising competition of its kind in Hollywood and will focus on the intersection between advertising and entertainment across all platforms. The event will be judged by the usual collection of international creatives including Leo Burnett's Mark Tutsell, JWT's Matt Eastwood, 360i's Pierre Lipton, and DDB Germany's Eric Schoeffler, among others. And no, there's not one single woman on the jury.
Of the awards, The Martin Agency Chief Creative Director Joe Alexander said: "There are way too many award shows and way too many without a clear purpose. The A-List Hollywood is the rare exception. It rewards the brands -- and agencies -- that are behaving in the most creative and engaging ways. Now that's refreshing."
Right, Joe. That's vastly different from every single other award event on the planet.
There's been a lot going on with Nationwide and its relationship with its agencies over the past few months. While its relationship appears to be solid with McKinney, things are not going so well
regarding its relationship with Moxie.
Confirming this, a statement from Moxie CEO Suzy Deering reads: “While Moxie will continue to work with Nationwide, it will no longer be on a retainer basis. Given this shift, we’ve begun the process of closing our Columbus office. Accounts currently serviced out of that location will be handled by our Pittsburgh and Atlanta offices. We are very proud of the work our Columbus team has produced over the years. They are a group of truly talented, dedicated professionals, and we thank them for all they have done.”
It totally sucks when an office of an agency has to shut down due to client shifts or losses. It's not fun. I've been there and know firsthand what it's like. But life goes on. Mine did. And so will the lives of everyone involved here.