Well, here's an interesting tidbit of information you can put to use when you create your next online campaign. While promoting its products on Facebook and Twitter, online clothier
Betabrand.com discovered something very interesting; close-up shots of male crotches came up victorious, by a sizable margin. Crotch shots serve up 64% more engagement, a 30% increase in clickthrough
and a 20% increase in conversion rate. That's right up there with cleavage -- which reportedly (honest, someone said it at a conference) increases Facebook ad response by 61%. Now take this
information to your clients and with the straightest of faces, present it alongside the giant image of a hermaphrodite in your next Facebook ad.
So you think you can dance? I mean create content in a brand newsroom? David Burn doesn't think so. Writing a piece on AdPulp that was reproduced in Business Insider, Burn says that while journalists are flocking to agencies to help them create content for brands, agencies are ill-suited to successfully launch brand newsrooms. Making his argument, Burn writes: "Generally speaking, the people who work in advertising want things to be as cushy as possible. Not just free M&Ms during brainstorms. Ad people create wealth for gigantic companies and some may feel entitled to a ride or two on the client’s yacht. Or the agency’s yacht, as the case may be. Investigative journalists on the other hand are happiest when turning over all the apple carts in the room and claiming that their new apple sauce is appealing. Ad people like their apples shiny and fresh from the tree. But journalists are too busy fixing the world to be bothered by matters like apple presentation and provenance."
Agencies, did you know that 82% of your new business pitches contain repurposed content from prior pitches? Did you know that your business teams, on average, maintain over 5 years of archived content and more than 200,000 documents? How about the fact that 6.5 hours per week per person are wasted searching for content? And that 77% of you just throw that stuff up on random file servers and shared devices around the agency? These findings comes courtesy of Docurated -- which of course is a document management company that wants to help you get your shit together, but let's not fault them for that. Let's focus on the fact that 1). You plagiarize one pitch for another, 2). You are a bunch of unorganized hoarders and 3). You waste hours and hours of precious time that could otherwise be spent shopping online, watching stupid YouTube videos, posting selfies to Instagram, checking Tinder or, yes, doing actual work for your clients.
Well, this is pretty hilarious. Not even a week after the disastrous crumbling of what would have been Publicis Omnicom Group, Omnicom CEO John Wren has been given an International Advertising Association award for "outstanding services" at the organization's World Congress in Beijing. Outstanding services indeed. Wasting $55 million and nine months of two holding companies’ time. Congratulations, Mr. Wren.
Brooklyn artist Maya Hayuk spoke with Starbucks agency 72andSunny over the course of eight days regarding her artwork and how it might be incorporated into promotional work for the new Starbucks
Mini Frappuccino. But after the eight days, she told the agency she was too busy to create new work and the talks ended.
Upon launch of the Mini Frappuccino, Hayuk felt the rainbow-style artwork was a bit too similar to work of her own and she filed a $750,000 copyright infringement lawsuit against Starbucks saying the finished product was "strikingly similar" to her work.
The lawsuit states: "Starbucks brazenly created artwork that is substantially similar to one or more of Hayuk’s copyrighted works.” Hayuk's lawyer added: “When things like this happen, it cheapens the value of the art -- it’s really true. And her only source of income is her art.”
For its part, a Starbucks spokesperson said: “We are aware a complaint has been filed, and we are investigating the allegations.”
It seems the "hook up" is the predominant theme at Cannes Lions this week. Just like Barbarian Group's Dumb Phones, Virool's "Cannes We Meet" helps delegates connect with other
Cannes We Meet is a web app that works just like Tinder. After you visit the site and log in using LinkedIn, you can swipe right to meet or left not to meet in a manner very similar to the Tinder dating app.
Of the app, Virool CEO Alex Debelov said, "We know that clients meet agencies, agencies win business, startups win funding and products find buyers. Now we're helping bridge that gap and propel our industry forward."
Nice effort though I'd venture to say that I'm not all that far off base when I suggest rose-fueled delegates are thinking about propelling forward something entirely different than the industry while boozing it up in Cannes.
Leading up to and during Cannes Lions, a handful of the world's best and most respected creatives convene on jury panels in Cannes, France to judge the world's creative. These judges are the cream
of the crop. Any agency would love to have them work for their shop -- but how does an agency reach out to all these amazing creatives all at once? Easy. Turn your Cannes Lion entry case study
video into a recruitment ad.
180LA did exactly that by submitting a case study video of an entry into four Lions competitions; Film, Press, Direct and Radio. So as jury members were in the midst of reviewing hundreds of entries, they were also delivered a sneaky recruitment video. Quite brilliant actually, and from the tweets some of the judges sent, the stunt seems to have gone over quite well.
Y&R/Bravo Miami VP Creative Director wrote: "Hey @180LA thanks for the offer in the middle of the judging process. Lol. I'll call Monday." Proximity Creative Director Eva Santos wrote, "A case study just called me by name and offered me a job. Great idea @180LA #canneslions "lionsjudging."
Delivered with the drollest of droll voice overs, jury members, if not interested in the offer, are asked to "pass this idea to the shortlist and help change the life of another CD."
Check out the video here.