OVGuide.com and Google will release the first Google Glass app that enables online video aggregation and streaming of video assets. The app developed by OVGuide uses its API to stream movie trends and trailers, celebrity gossip, viral content and sports highlights from several providers.
The user selects what he wants to see across new release movie trailers, the latest celebrity
news and interviews, TV clips and trailers, or college sports videos. Setting options allow users to control what type of videos they want to appear in their timeline and the frequency of the
Video content is available from CelebTV, Campus Insiders from Silver Chalice, and BoxOfficeBuzz as part of its initial offering.
OVGuide.com CEO Sanjay Reddy told MediaPost the app will initially focus on short content and clips for spots, celebrity gossip and movie trailers. It's too early to tell whether the device will become conductive to watch full-length movies. One thing is certain -- "it's always on your face," he said. "You also can record your kid's baseball game with a shake of your head or watch trailers from a movie playing at a theater five minutes away."
Reddy calls it consumption aiding video and entertainment -- or something from everyday life at eyeball level from anywhere. He hasn't thought through all the ways to use the platform, but knows it can support millions of streaming monthly views. For now, Glass has limited monetization possibilities because Google puts restrictions on the apps. That could change one day with flexible displays and as more people buy and use Glass.
"There's a massive disruptive change coming in the way people consume video," Reddy said. The industry also will likely see new legislation in future. In California, for example, it is not illegal to wear Google Glass while driving, but it is illegal to have it active while driving, similar to a mobile phone.
People can have the phone in the car, but they cannot text while driving. "We just provide the application," Reddy said. "We're not there to put in blocks that determine if you're in a moving vehicle. It can't tell if you're driving. There's a lot of complexity there."
It's up to the individual when and where they use the app. Glass is only one example of what developers can create with headwear, Reddy said.