If you are drunk and you are a creative director and you live in Hungary and you are handed an envelope by an attractive host at the Hipnozis Award show, you had better open it. Or at least
we hope you opened it when it was handed to you last week at the event. And we hope you realized the two people who created it -- Zsofi Toth and Denes Szanto -- are two kick-ass creatives looking for
work. And since they were nice enough to provide you aspirin for that nasty headache you were about to experience the next morning, the least you could do is check out their Friday Saver Project and grant them an interview. After all, not only was their stunt creative. It was a live saver to you as well. Hmm. Hopefully,
come June, they are walking up and down Le Croisette in France with a Cannes Lions MondayTuesdayWednesdayThursday
So the new ad agency, as you may have heard, will be all about inventing things rather than creating ads. Here's what Deutsch LA Chief Digital Officer Winston Binch has to say: "Agencies have been making products for a long time. Alcohol brands have been invented by plenty of agencies, for example. But it used to be an idea and you’d outsource the production. What’s different now is a lot more of it is technology, it’s digitally based. That requires new people in the building. There’s a lot of talk about invention right now in advertising. Its startup culture -- there’s the show Silicon Valley on HBO -- that culture is mainstream now. A lot of advertisers are grabbing on to it. Nike+ came about in 2006 right around when I left R/GA. That changed the ad world forever." And who cares how anyone finds out about these inventions, it would seem.
Two new creative teams have been appointed at TBWA\Chiat\Day LA. Marco Monteiro and Ana Carolina Reis join from AlmapBBDO in Sao Paulo, Brazil; Guy Helm joins from Mistress; and Chris Rodriguez joins from FCB LA, respectively. The appointments follow the promotion of Stephen Butler to chief creative officer, with Fabio Costa and Brent Anderson as ECDs. At AlmapBBDO, Marco and Carol worked together for over two years on brands including Volkswagen, Visa, PepsiCo, Bayer and Pedigree. The award-winning duo have a host of awards next to their names, including, most recently, a Gold and two Silver Lions from Cannes 2013. Prior to AlmapBBDO, Marco worked for Saatchi & Saatchi and Carol at Fallon. Prior to joining TBWA, Guy was the lead creative at Mistress, working with brands including Hot Wheels, Disney, KIND Snacks, Jagermeister and Playboy. Chris -- famed for Allstate’s “Mayhem” in addition to work for brands including Kraft, Hallmark, Bounty and Nike -- joins from FCB LA Bowen, where he held the position of senior art director.
Liberty Mutual, which last year launched an agency review after having spent years with Boston's Hill Holliday, has selected Jack Morton Worldwide as its agency of record. Liberty Mutual is the official property and casualty and life insurance partner of the 2014 and 2016 U.S. Olympic and Paralympic Teams so Jack Morton will have their work cut out for those events. Of their selection of Jack Morton, Liberty Mutual Chief Communications Officer Paul Alexander said: “Major domestic and international sponsorships as well as numerous grassroots and local sponsorships are key factors in our brand awareness and business strategies. We are delighted to form a partnership with Jack Morton to help direct our overall sponsorship strategy and activation initiatives to maximize these sponsorships for employees, agents and brokers, customers and the general public.” If interactive is to play a major role in the work, the agency's recent acquisition of Genuine Interactive should help.
Former TBWA LA Creative Director Gustavo Sarkis has joined Crispin Porter + Bogusky and will lead creative for the agency's Miami office. When at TBWA, Sarkis worked on Gatorade and helped the
agency win the Adidas World Cup account.
At CP+B, Sarkis will head up all creative aspects and accounts in the Miami office including Infiniti Mexico and The Miami Dolphins.
The hire rounds out a shift the agency has made away from an agency-wide, global CCO to CCOs for each individual agency office. This shift began last January when worldwide CCO Rob Reilly left the agency.
Of the hire, CP+B Chairman Chuck Porter said, "Our success has always been about the work. Gustavo has a real understanding of culture, and an extraordinary feel for making an emotional connection between a brand and its audience. He has a strong entrepreneurial spirit so it seems especially fitting that he should lead our Miami office, where it all began."
Have your agency's Instagram hashtags been hijacked? Are you seeing a giant ad when you view images with your hashtag created by Dutch creative student Max Kurstjens? Well then
he's identified you as a place he'd like to work. You see, Kurstjens, like every other creative trying to break into the business, is sick and tired of you all ignoring him and his creativity.
So Kurstjens took it upon himself to get noticed. He created several different Instagram accounts and uploaded a collection of images that formed a large composite image that would be viewable to anyone clicking on an agency hashtag.
Targeted agencies included Leo Burnett, AKQA, 72andSunny, Anomaly, Droga5, Ogilvy & Mather, DDB Worldwide and others. The composite image resulted in an ad which read: "We Have Your Hashtag" and directed viewers to WeHaveYourHashtag.com where Hashtags are destroyed. On the site, agencies can "reclaim" their hashtag by sending in an email with a prefilled message that invites Kurstjens into the agency for a cup of coffee. Way to score an interview!
Check out a video of the stunt here.
If you haven't yet noticed, Dads appear to be a major theme brands and agencies are going with for their Super Bowl ads. Toyota has launched #OneBoldChoice, Dove has launched
#RealStrength and Nissan has launched #WithDad. While each approach is a bit different, the theme is decidedly all about Dad.
Of the direction Nissan took, the brand's SVP of Sales and Marketing Fred Diaz said the direction had nothing to do with the latest NFL domestic violence situation saying, "Nothing with the NFL had any part of our decision in any way. We started concepting a year ago, and essentially we wanted somehow or another to build a brand spot that resonated and connected with America. That was the direction I gave the marketing team and the agency: Find a spot, find a story. Find something that connects us and makes us far more relevant with the American public today that shows we truly understand them."
And of the campaign's similarities to Toyota and Dove, Diaz added, "I've seen a lot of their [Toyota's] footage that's been released and we're in such different spaces on this, other than the fact that we both are approaching the dad-fatherhood theme. It's purely coincidental. But you've got to make people laugh or cry. [Toyota's theme] won't detract or be synergistic for us. It certainly could help promote the notion, in our case, that things are better when Dad is involved."
Hershey's, the decidedly inferior choice in chocolate, has launched a legal fight against the decidedly superior choice in Chocolate, Cadbury, claiming the British brand is infringing upon the domestic brand's turf. No one on Facebook is happy about this. Outrage, I tell you! Outrage!
But that's not really advertising news now is it? How about Hershey's launching a crerative agency review? Yeah, that's closer to our news mandate here
at Mediapsssst. So yeah, the brand that makes stuff that barely has any actual chocolate in it wants to look beyond Arnold and Havas.
The brand, however, isn't kicking the agencies to the curb but they are interested in fishing for new ideas. Hershey Spokeswoman Anna Lingeris said: "We are just looking to add more agencies to the mix to help diversify the work" and develop "better effectiveness and efficiencies over time." Eesh, what a say-nothing piece of CYA business babble.
Bannersnack, a startup that aims to make online advertising smarter, has launched Bannersnack-for-Agencies, a platform for advertising professionals. Within the service, agencies get both a
professional banner maker app and a DSP for their ad campaigns.
Bannersnack aids creative collaboration and aims to speed up creative production. It allows creatives to quickly sketch ideas with...oh wow...professional fonts, premium stock images and in app image editor. It's also got a built in collaboration tool allowing copywriters, art directors and designers to share their ideas with colleagues and clients.
Of the launch, Bannersnack Head of Product Raul Popa said: "We really want to make online banner advertising smarter. At first, we were amazed to see how our app enables faster banner design for small and medium businesses. After that, we learned that a large part of our user base consists of designers and advertising professionals and we decided to step up with a solution for their needs. We were inspired by how easy it is to share and work with documents in apps like Google Drive and Dropbox. We believe that time is the most limited resource for our customers and that's where Bannersnack really shines. It saves time, eliminates noise and makes online advertising easier for everyone. We really think more agencies should try it and that's why we're offering the banner maker app for free, for a limited time to advertising agencies across the world, no financial commitments."
Well, the upside is no one likes to create banners, no one clicks on them and some programmatic computer in the backroom makes the media buy. Why not another automated tool to further strip advertising of anything remotely resembling creativity?
john st. has opened shop in Montreal. Of the move, Co-Founder and President Arthur Fleishmann said: “We’ve been talking about it for close to 10 years. But in the past two years,
it’s become more and more of a priority for us as we look to the future and how we help our clients solve more complex strategic, creative and production problems. So we’re doing
The office will be run by Montreal native Mylene Savoie, who spent her career managing large accounts such as Intrawest, Tim Hortons and Telus in Quebec prior to opening john st. Montreal as managing director.
Creative will be led by Sebastien Lafaye and Cedric Audet, who have worked most recently at Bleublancrouge. Of the creative team, john st. ECD Angus Tucker said, “We love the work Sebastien and Cedric have done on accounts like Toyota and Air France as well as the Church of Montreal and the Quebec Alzheimer Society. Between them, they have won multiple Grand Prix at CREA, and their work has appeared at Cannes, the Clio’s and Marketing. Their work fits right into john st’s philosophy, blending insight, creativity and cultural relevance into ideas that make our client’s brands unignorable.”
Of joining the agency, Savoie said: “It’s an opportunity to work on some amazing brands. john st. has one of the best client portfolios of any agency in Canada. And while our immediate priority will be to maximize our client’s opportunities in Quebec, it’s exciting to know that our influence will also be felt on a national level.”