Havas has acquired London-based digital agency Work Club, the French Holding company has confirmed. The deal has been in the works for months and word surfaced in early May that it was in final stages. Terms weren’t disclosed.
The acquired shop is being rebranded Havas Work Club and will become part of the Havas Worldwide UK Group led by Kate Robertson. However the agency will work with global brands throughout the Havas client portfolio and report directly to Andrew Bennett, Global CEO Havas Worldwide.
The acquisition is “another important move in the development of our global ‘innovation inside’ strategy,” said Havas Chairman and CEO Yannick Bollore. “It further boosts Havas’ digital offering where creativity, media and data converge to produce a unique collaborative approach for our clients.”
Work Club was founded in 2007 by Martin Brooks, Jon Claydon, Andy Sandoz and Paddy Griffith. Two additional partners joined later that year—Ben Mooge and Lisa De Bonis. The shop now employs 100 full-time staff and has annual revenue of about $10 million.
Clients include Pernod Ricard, Walmart/Asda, Coca-Cola, Sony and Heineken.
For Havas, it’s the second so-called “bolt on” acquisition the holding company has made in the last month. In late April the company said it was acquiring Revenue Frontier, a Santa Monica, CA-based direct response company.
The company’s acquisition strategy has focused on small-to-mid-sized purchases. Last year Havas said it spent more than $27 million to acquire several agencies with digital, tech and creative expertise.