According to Business Insider, New York-Based Huge is the slowest social media agency on the planet. That is, unless there's another agency out there that takes 45 days to send a
tweet. Yes, you read that right. Forty-five days. Business Insider's intrepid reporter Aaron Taube "got a look inside" the New York offices of Huge and learned how the agency took 45 days to craft and post a tweet for the client President Cheese. Now to be
fair to Huge, all of this was born out of the fact that what Taube wrote about was not the creation of a tweet but the creation of planned elements of the brand's social media campaign. And the fact
that whoever wrote that BI headline was more concerned with sensationalism than actual fact. We're pretty sure Huge is not pleased with that BI headline, but they should know there
are plenty of us out there who know the difference between reality and Upworthy-style sensationalism.
So Twitter struck another agency deal this week. This time it was a $230 million mobile-focused deal with Omnicom. The deal will integrate the agency's programmatic buying with Twitter's ad exchange, MoPub. This is but one of many deals agencies have made with Twitter and Facebook and they have been headline grabbers. But you know what? When was the last time you saw a headline about an upfront deal an agency or brand made with a TV network? Can't think of one, right? Because it's not news. And neither are these agency deals with social media platforms. They're simply upfront buys. Yeah, that's all. Media buys.
Minneapolis-based Carmichael Lynch doesn't like "Mad Men." Rather, more accurately, they don't like how the show portrays advertising as a cutthroat business. Rather, even more accurately, the agency says "Mad Men" could never have been shot in Minneapolis because, as Chief Creative Director Dave Damman says: “This is one of the rare cities where you can be friends with people at other agencies.” Now wait a minute, Mr. Damman. Are you saying New Yorkers are a bunch of mean-spirited, antagonistic bulldogs who don't know how to mingle and have fun together? Clearly, you've never been to an advertising-related social function in New York! Or Boston. Or San Francisco. Or Chicago. Maybe you ought to get out more.
Oh, but wait. Maybe Damman is right about agencies being insular and cutthroat. In a piece on collaboration between agencies and brands, Tom Fels, group managing director at South Africa-based Machine, ponders the inability of ad agencies to leave their competitive fears at the door, truly embrace collaboration, and as an industry, actually create something outside the agency/client silo. Tough as cross-agency collaboration may be, Fels believes it is crucial to the survival of the agency model. He writes: "To my mind, it is not only an opportunity but also a responsibility, given the rapid pace of change in the industry and the continually depleting value extraction agencies are currently faced with. Without a significant readjustment, we will more likely be victims to a predictable future than pioneers of a new age in creativity."
Back in the day, asking a date to the prom was pretty basic. You walked up to the girl and you asked. Or you called her. Today, like everything else in life, it's a bigger deal. Everything about
prom is a bigger deal. Bigger dresses. Bigger parties. Bigger limos. And, yes, bigger prom proposals or promposals.
Last month, Jed Renfroe, who owns Renfroe Outdoor, was asked by his son if he could use one of the company's digital billboards to post his proposal. Renfroe turned to Watchfire Design creative Spencer Gross who worked up a design that was then added to the rotation of one of Renfroe's digital billboards.
All of which makes one wonder, as overblown as proms (and weddings) have become, it this billboard thing just another element that steals away the magic and emotion and replaces it with staged pomp and circumstance?
Creatives Without Borders, a nonprofit organization that aims to better the lives of underserved individuals and communities by connecting creatives and doers, has launched a program to show
support and bring aid to those in need in Nepal.
In addition to providing food and other aid, Creatives Without Borders is encouraging people to send photos, videos and letters to show support for those who have and are still suffering from the earthquake in Nepal. The images will be projected on a large screen on Wednesday, May 6 at 8 p.m. at Naya Bazar in Kathmandu and be accompanied with live music.
Reports about what has been done and is being done in the country will also be showcased to help locals to understand what efforts are being exercised across the country.
You can show your support for the effort by sending your images, videos and letters to firstname.lastname@example.org or by using #cwbnepal when posting to social media.
The Bellevue, Washington-based clothier Eddie Bauer has hired Jose Cabaco as its new vice president and brand creative director. Previously global creative director at Nike's Center of Design
Excellency, Cabaco has a long history of agency work at shops such as Young & Rubicam, Leo Burnett, Saatchi & Saatchi, Grey, Wieden+Kennedy and Euro RSCG. He also ran his own agency called
Of the hire, Eddie Bauer CEO Mike Egeck said: “We are very excited to welcome Jose to Eddie Bauer. Jose has a proven track record of being able to develop emotionally compelling brand stories that inspire consumers. His talents will be vital as we continue to amplify our voice within the active outdoor community.”
And so the NewFronts. That time when all things digital trot out their offerings to all things agency in hopes that the latter opens its wallet for the former. And any time you give a marketing
person a chance to get on stage and sell themselves, what you usually end up with is, well, something other than normal.
Today, it seems, DigitasLBi pulled out all the stops and went full on gospel. According to this tweet, it seems the agency has gone biblical.
So what was the epic craziness all about? The agency struck a deal with Vox Media that offers the agency a first look at Vox Media's native product, Chorus for Advertising. Ah ha! There's the gospel tie in. Now it all makes perfect sense.