Nielsen research commissioned by the UP network, with media agency Mediavest, says TV commercials on family-friendly networks were perceived as more trustworthy than in non-family-friendly channels -- earning a 121 index versus a 79 non-family-friendly index.
Two other metrics -- “credibility” and “relevancy” -- also scored well. TV commercials on family-friendly networks had a 122 credible index versus an 88 number
on non-family friendly networks.
The relevant index on family-friendly networks was at 133 versus an 87 index on non-family-friendly networks.
TV commercials on family-friendly networks had an overall higher positive score on family-friendly networks versus non-family-friendly networks -- a 113 index against a 87 index.
The study included a list of 27 ad-supported, entertainment cable nets where respondents were asked questions to determine what networks were to be considered.In phase one, 5,000 respondents ages 18-54 who reported living in homes that have cable and/or satellite service were recruited for an online survey from Feb. 1, 2013 to Feb. 12, 2014.
Data was fused with Nielsen’s National People Meter panel to determine the size of family-friendly audiences, as well as their television viewing behaviors.
Phase two consisted of 1,000 respondents ages 18-54 living in homes that have cable and/or satellite service who completed an online survey from Feb. 15 to Feb 26.