NEW! Everybody's An Expert Soccer Player In McDonald's World Cup Video

mcdMcDonald's launched a fun two-minute video to promote its global sponsorship of the FIFA World Cup. In it, everyday people display extraordinary soccer skills, making shots that appear to be impossible. There's a young kid who shots a ball inside a woman's apartment, an elderly gentleman who gets off his motorized scooter to show a group of twenty-somethings his amazing footwork, and a woman in heels and a LBD, bouncing a soccer ball while still looking club-ready. There's also a handful of shots that look unattainable, yet multiple cameras capture their authenticity. A man kicks a soccer ball to ring a bell many stories above him, while one man is tethered to the back of a moving truck while he kicks a ball over a bridge, having it land in a garbage can a few feet from him. Cool stuff. See it here. The video promotes  McDonald's GOL! app, downloadable at gol.mcd.com and triggered from any of 12 limited-edition FIFA World Cup fry boxes. Once a box is scanned, players take part in a soccer trick shot game in which they shoot, bounce, flick and kick their way to superstardom. The game includes Qualcomm Vuforia AR technology that allows players to bounce a digital soccer ball off real items. DDB Chicago created the campaign.

Recommend (2) Print RSS
All content published by MediaPost is determined by our editors 100% in the interest of our readers ... independent of advertising, sponsorships or other considerations.
  • NEW! Famous Internet Memes Star In Delta's Latest In-Flight Safety Video

    It's safe to assume that more people would watch airline in-flight safety videos if they weren't bland, boring and never-ending. In an effort to remedy this issue, Delta's latest video plays on society's obsession with Internet memes and YouTube videos. Entertainment must be fast, funny and come in small clips. ...
  • NEW! Gatorade Creates Homage To Sweat, Voiced By Michael Jordan

    Gatorade has created a 60-second spot dedicated to a specific kind of sweat: earned sweat. "We Love Sweat" is perfectly voiced by Michael Jordan, a man who knows a thing or two about the topic. Athletes push themselves hard and pick themselves up when they fall. The more they sweat, the more ...
  • California Realtors Make A Short Story Long

    California Realtors has launched a "Long Story" ad campaign that takes typically short stories and drags them out. In "Biker," two women ask a man where he bought his adorable bulldog. The guy goes on a tangent involving a realtor, garage space, Mexican food and his puppy. The spot ends with ...
  • Thanks To Virtual Reality, Man Sees Birth Of His Child 4,000 Km Away, In Real-Time

    Here's a great example of technology bringing families together when they are miles apart. An Australian couple were separated by 4,000 km -- Mom is in Perth while Dad is working in a remote part of Queensland -- just as mom is about to deliver the couple's third child. Enter ...
  • PGA TOUR Revamps iPad App

    Random iPad app of the week: The PGA TOUR updated its iPad app with a bevy of features any golf lover will enjoy. The app uses real-time predictive statistics, both for players and the field. Stats, which are updated after each stroke, include driving accuracy and distance, distance to hole ...
  • Volkswagen Launches Video Series Dispelling Diesel Myths

    Volkswagen Golf TDI launched an adorable social media campaign dispelling myths about diesel. The clean diesel campaign stars the "Golden Sisters," a sassy group of older women with a sense of adventure. To debunk the notion that diesel cars are sluggish, the sisters are treated to a fast ride from ...
  • NEW! Octopus Takes Underwater Pictures For Conservation Fund

    Should I be impressed or depressed that an octopus can take pictures comparable to my own photo gallery? And what do you call an octopus photographer? An octographer? The octographer in question is a female octopus named Rambo who lives at Kelly Tarlton's SEA LIFE Aquarium in Auckland, New Zealand. ...
  • NEW! Give Your Car The Mad Max Treatment With The Dusty Car Wash

    Canada can keep this campaign. In a campaign for the movie "Mad Max: Fury Road," a section of downtown Toronto turned post-apocalyptic, with scrap metal, pyrotechnics and colored smoke grenades. The best part of the campaign was the dusty car wash, as in: people were encouraged to bring clean cars ...
  • NEW! Talwar Bindi: A Life-Saving Dot That Dispenses Iodine To Wearer

    Simple, yet life-changing. Millions of women living in rural India suffer from diseases that are linked to an iodine deficiency. To ensure that women get their required dosage of iodine, Grey Group Singapore's philanthropic arm, Grey for Good, partnered with the NGO, Neelvasant Medical Foundation and Research Center, to produce ...
  • NEW! Lowe's Resurrects Great Painters To Promote Great Paint

    Lowe's recently added HGTV Home by Sherwin-Williams to store shelves, marking the first time Sherwin-Williams will be sold outside of its own stores in more than 40 years. To celebrate, Lowe's informed some of history's greatest dead painters that there's stiff competition in town. When Andy Warhol learns of a ...
>> Out to Launch Archives