With Cannes Lions a week away, the usual debate surrounding the merits of the festival are making their annual appearances. The latest in the annual salvo of discontent comes from Avi Dan
who, writing for Forbes, asks: "Should Cannes Be Canned?" Cute, Avi. Cute. It's the usual tripe about how
the awards focus too much on creativity and not enough on results and how Cannes "diverts attention from servicing the clients and building strong brands and, instead, much too often it’s about
self-importance." Well, of course it's about self-importance, Avi. Where else do you think the industry's creative babies are going to to get a pat on the back and a new binky to place in their crib?
Certainly not from their clients who make it their business to dumb down and kill every great idea with CYA committee-led approval processes. As long as awards are offered and as long as agencies can
afford the entry fees and as long as creative egos need to be stroked, Cannes ain't getting canned.
This past weekend, Arnold Worldwide won an Emmy for its work on the introduction to the Boston Bruins' "Behind the B" show at the Boston/New England chapter of the National Academy of Television Arts & Sciences on Saturday, June 7. Produced by Travis Robertson and Greg Almeida of Arnold Worldwide and the Bruins Digital Entertainment Network, the “Behind the B” show intro was nominated in the Musical Composition and Arrangement category. The intro was created using still photography and then converted to a grainy/gray scale in order to create a raw look. Each photograph was treated with a combination of 2D, 3D, and After Effects Parallax to create moments that appeared to be frozen in time.
Agencies go to Cannes all the time. It's not news. But one agency, 123w.ca, is really, really excited to be going. And well they should be. The agency was founded and launched just one year ago in a suburban Vancouver garage. They then moved to office space in an industrial laundry facility, seemingly for the low rent. They've done work for 7-Eleven and Mercedes and have no problem tapping talent to help create the agency's gloriously kooky Web site. The agency is out with a video it will use to introduce itself during an appearance it will make in Cannes next week.
Oy! Another creative award event? Sadly, yes. This one's comes from The A-List Hollywood and they have announced the call for entries for the Moving Image
Advertising, Interactive & Branded Entertainment 2015 Award. The entry deadline set for January 30, 2015.
I'm told the A-List Hollywood is the first creative advertising competition of its kind in Hollywood and will focus on the intersection between advertising and entertainment across all platforms. The event will be judged by the usual collection of international creatives including Leo Burnett's Mark Tutsell, JWT's Matt Eastwood, 360i's Pierre Lipton, and DDB Germany's Eric Schoeffler, among others. And no, there's not one single woman on the jury.
Of the awards, The Martin Agency Chief Creative Director Joe Alexander said: "There are way too many award shows and way too many without a clear purpose. The A-List Hollywood is the rare exception. It rewards the brands -- and agencies -- that are behaving in the most creative and engaging ways. Now that's refreshing."
Right, Joe. That's vastly different from every single other award event on the planet.
There's been a lot going on with Nationwide and its relationship with its agencies over the past few months. While its relationship appears to be solid with McKinney, things are not going so well
regarding its relationship with Moxie.
Confirming this, a statement from Moxie CEO Suzy Deering reads: “While Moxie will continue to work with Nationwide, it will no longer be on a retainer basis. Given this shift, we’ve begun the process of closing our Columbus office. Accounts currently serviced out of that location will be handled by our Pittsburgh and Atlanta offices. We are very proud of the work our Columbus team has produced over the years. They are a group of truly talented, dedicated professionals, and we thank them for all they have done.”
It totally sucks when an office of an agency has to shut down due to client shifts or losses. It's not fun. I've been there and know firsthand what it's like. But life goes on. Mine did. And so will the lives of everyone involved here.