Ashley Furniture HomeStore appointed Interpublic Group’s McCann New York as its lead strategic, creative and social agency after a review, the company has confirmed. Sibling agency Compass Point Media (part of Campbell Mithun was awarded media planning chores.
Ashley spent spent an estimated $125 million on ads last year according to Kantar.
Omnicom’s Zimmerman was the client’s creative incumbent. Buying duties, handled by barter trading shop Icon International, also part of Omnicom, were not part of the review.
“Ashley Furniture is in more homes than any other furniture brand, and we were seeking a strategic
partner who understands the powerful connection our brand has with our customers,” said Kurt Kostur, SVP, Global Marketing & Advertising of Ashley Furniture HomeStore. “McCann and
Compass Point demonstrate a strategic, creative vision, and an innovative message platform for telling the powerful Ashley Furniture HomeStore story to the world.”
Zimmerman Advertising Founder and Chairman Jordan Zimmerman said, ""We have truly enjoyed our partnership with Ashley Furniture over the last five years. We wish them well and remain very proud of the work we did together."
Arcadia, Wis.-based Ashley Furniture HomeStore, the retail unit of Ashely Furniture Industries, claims to be the top selling furniture store brand in North America and has over 500 locations worldwide. The company had more than $3 billion in sales in 2013.
For McCann, it’s the second significant win this week. Earlier, it landed the Cigna insurance account, with an estimated $35 million in spending annually.