Cannes Lions Is Over, Maurice Levy Is Getting Back To Work And The Chinese Are Spying On Ad Agencies

Well, Cannes Lions happened. adam&eveDDB cleaned up taking home 4 Grand Prix for Harvey Nichols. Alas, the Festival is over and it's time to get back to the mundane practice of creating working-class ads that sell stuff versus winning awards. With that in mind, Publicis CEO Maurice Levy is wasting no time refocusing his energy on less-than-massive acquisition deals, setting his sights on bolstering the digital side of the agency's business. Putting the Publicis-Omnicom debacle behind him, Levy said: "I am 100 percent focused on the future. I am not very much interested in the past; it is the end of the story. I am focusing on how we are going to sharpen our strategy." And about Sir Martin Sorrell's continued lambasting of the debacle, Levy added: "It is silly to have this kind of war. I would prefer to see Martin using the British sense of humor, which is so witty and so interesting." And on the magnitude of his planned deals, Levy said: "No one should dream about huge acquisitions. There will be some reasonable-sized ones. They will be all in digital."

Now, this is juicy. We're all very familiar with the fact that spies exist in this world. For governments. For corporations. But inside ad agencies? That's what Epoch Times reporter Joshua Philipp recently dug into in a two-part series for Manhattan Week. In the piece, Philipp reports Casey Fleming, CEO of counter-intelligence firm BlackOps, said his firm has confirmed the Chinese have put a target on American ad agencies as a backdoor into the doings of Fortune 500 companies. Philipp explains, writing: "Many of the larger ad companies deal with market intelligence and are often given proprietary information under nondisclosure agreements. This includes each company’s business strategy, planned products, market research, and information on the weaknesses of its competitors. What we see -- and what we know that they [Chinese spies] want -- is any kind of market and negotiation strategies.' They also want pricing data because they want to undercut others. They intend to manipulate markets.” Hide those briefs and research reports, people!

Oh, and while you were all focused on Cannes Lions last week, PornHub announced their selection of its first creative director. The porn site held a contest that solicited work and promised to offer a job to the person who sent in the best work. The focus was to create safe-for-work ads that would appeal to a broad audience and acknowledge the fact that, well, everyone's into sex whether or not they like to admit it. The winner of the contest for the best SFW multimedia advertising campaign is Nuri Gulver, 24, hailing from Istanbul, Turkey. Gulver’s campaign, titled “All You Need Is Hand” beat out the final 15 due to its inherent mass appeal and ease of penetration to different advertising platforms. Gulver will be awarded a year-long paid contract with PornHub and will be in charge of future ad campaigns and creative content creation.

Remember Jordan Zimmerman? That flamboyant (some might say pompous) Fort-Lauderdale ad man who promised to...wait for it...give an office tour to the person who most impressed him? OK, so he's offering a bit more than an office tour. The prize, which was awarded to Philadelphia-based John Hricik, includes a 3-day, 2-night stay in Fort Lauderdale during which Zimmerman will, yes, give an office tour but also regale Hricik with stories of motivation and success. Of Hricik, Zimmerman said, “Out of all the entries we received, John’s was the most creative -- and the most sincere. I know he’s going to come in prepared to fire questions at me and that he’ll take the information and run with it. I’m very glad he entered the contest. John’s going places.” You can watch Hricik's winning entry here .
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  • This Agency's Santa App Aims to Bring Christmas Magic to Children

    Agencies, it seems, are really amping up their holiday card efforts this year with many going the mobile route. Spanish agency Shakleton Group has developed SantApp, a mobile app which creates the illusion that Father Christmas or the Three Kings are moving around in one's living room to enchant the little ones. To get it to work, you enter the name of the child or children, place the phone in the room with the presents, close the door, turn off the lights.

    According to Juan Silva, executive creative director at Shackleton: “People say that technology is robbing children of their innocence. We believe that, for once, we are actually helping to give it back to them.” That's all well and good -- but a video explaining the app leads on to believe all it does is play various Santa voice and flash light. But, hey, sometimes that's all kids need.

  • AKQA Creates Awesome 3D Snowglobe For Your Phone

    AKQA decided to go mobile with its holiday card this year. The agency has introduced Winterlands, a mobile messaging site that lets you send this season’s greetings in a 3D snow globe experience.

    If you visit snow.akqa.com on any mobile device running iOS 8+ or Android 4.3.3+ and choose one of the snowscapes and write your personal message that when opened by a recipient will reveal a message inside a virtual snow globe. And shaking the phone will make it snow. The experience is really quite cool and makes use of the phone's gyroscope and accelerometer.

    Winterlands launches with one wintery and five city-inspired snowscapes including London, Paris, Portland, Tokyo and Washington DC, more cities to be added in the coming days. So grab your phone, head over to the Web site, create your own snow globe extravaganza and shoot it over to a friend.

  • Creative Agency Wants To Know Whether Or Not You Eat Reindeer

    Hanson Dodge Creative has stepped up the holiday card/video/charity thingamajiga with the launch of Global Gift Project, Inc. Its mission is to bring complete joy and wonderment to every child in the world by providing each child with a gift. And the agency is asking for the industry's help.

    Explaining the efforts, the Web site reads: "Trying to give a gift to every single one of them [kids] is really freaking difficult. And it gets harder every year. That's why we've started our ‘Yes, I'm Officially Representing Santa, He's Real and Gave Me the Power to Give You a Gift’ Team. We call it Team "YIORSHRGMPGYG" for short." YIORSHRGMPGYG aims to entrust the non-elven population with the power of good ol' Santa Claus and empowers people to become official members of the Global Gift Project Team.”

    If you click the Apply Now button, you are whisked away to a virtual human resources department where Helen will administer an interview to see if you're up to holiday snuff. The choose-your-own adventure-style questions begin simply enough and then progress to such oddities as how crying babies make you feel and whether or not you like to eat reindeer. It's amusing enough to click all the way through at which time you can download your YIORSHRGMPGYG membership card.

  • Study Predicts Increased Creative Hires in 2015

    Well, here's some good news regarding the outlook for 2015. The Creative Group is out with a piece of research that takes a look at what 2015 has in store in terms of employment. According to the research, one-third of advertising and marketing professionals plan to expand their creative teams in the first half of 2015. That's up 21 percent from six months ago.

    In addition, 56% plan to maintain their current level of staffing within their organizations with just 5% planning to freeze hiring. Forty-one percent of advertising and marketing executives noted that it is challenging to find creative professionals today and hiring managers at large advertising agencies expect the greatest difficulty, with 59% of respondents reporting it will be somewhat or very challenging.

    In terms of the areas which marketing organizations plan to expand, web design/production, social media, content marketing and brand/product management top the list. The Creative Group has produced an infographic summarizing this outlook with addition data points as well. You can access that here.

  • MUH-TAY-ZIK | HOF-FER Solves Oxford Comma Conundrum With Browser Bookmark-Let

    In an ingenious, holiday-themed effort designed to call attention to the importance of the Oxford comma in certain situations, San Francisco-based MUH-TAY-ZIK | HOF-FER has launched a browser bookmark-let that will automagically add missing Oxford commas.

    A video accompanies the effort with clear examples as to why you really should employ the Oxford comma at times. The video says "Missing Oxford commas ruins Christmas." It then cites some unintended results such as "I was shopping for your Christmas presents, toilet paper and prunes," "We went caroling with our dogs, grandma and grandpa" and "Merry Christmas from your parents, Santa and Rudolph." Images accompany the statements to illustrate just how wrong those sentences are without the Oxford comma.

    So if you're ever confused as to whether or not the Oxford comma is necessary, you can recall the awkward examples given in the video.
  • Deep Focus Pays Homage to Classic Console Games With Holiday Charity Effort

    Like the holidays? Like games? Then Deep Focus has something you might like. The agency has developed an old school interactive game called #DeepSnow. The agency developed it from scratch using Google Maps, HTML5, WebSockets, SASS, OpenLayers, and custom animations.

    The aim of the game is to steer a snow plow through the streets of New York City and rescue Deep Focus employees and toys spilt by Santa from the grasps of a winter snowpocalypse. In tandem with the web experience, players use their mobile device as a game controller. Data from the phone’s gyroscope is used to power the steering wheel for the snowplow as it maneuvers around angry Yetis and actual NYC landmarks on the computer screen.

    And, of course, there's a charity element to the game. Because, after all, agencies need to somehow make up for their self-centered, egotistical outlook on life they vamp the rest of the year. Virtual points earned during game play will be turned into physical toys donated to Toy For Tots.

  • Digitas Health Turns Mundane Holiday Card Into Charity Extravaganza

    Oh the agency holiday card. Yawn. Oh wait, not yawn! Some agencies actually put some thought into the mundane annual event. One such agency is Digitas Health LifeBrands which has come up with something a little more meaningful. The agency has launched HUG, a social media campaign which aims to generate awareness of charities and provide a monetary donation from the agency to charities which are nominated by employees.

    In its fifth year, the program involves employees from the New York, Philadelphia, London, and San Francisco offices who have nominated 24 charities to compete to win money. Each week visitors to the Group HUG Facebook page will vote for their favorite charity  by “liking” and “sharing” the logos from the charities. At the end of the campaign, which runs through the end of December, there will be four winning charities.

    Check out the Group HUG video trailer here and be sure to visit the Group HUG Facebook page to vote for your favorite charity. After all, what better way to celebrate the season of giving than with a nice big Group HUG?
  • Ogilvy Pitches Christmas to Focus Group Which Interprets Santa As Pedophilic Rapist

    What if you had to pitch Christmas to a focus group? As we all know, focus groups are a disastrous means of coming to consensus on anything. And that's pretty much what happens in this video created by Ogilvy & Mather Paris.

    After explaining some of the elements of Christmas such as a fat old man with a big beard, a little girl asks, "Why do I have to sit on his lap?" Just let that one sink in for a minute. Ick. Another woman offers up, "You know who else sneaks into your house through the chimney? Rapists." Ouch! This isn't going well.

    The confusion continues with focus group members wondering why Christmas is proposed to be in December instead of the much warmer August. And why the fat guy gets all the credit when he doesn't even buy all the gifts. One panelist even claimed proposed Christmas carols make him feel horny. No, not going well at all. And let's not even get into New Year's Eve.

  • Dick Rich, Co-Founder of Wells Rich Green Dead At 84

    Copywriting legend Dick Rich passed away from a heart attack on November 1. He was 84. His daughter, Karen Rich, made his death known last week. Rich, along with Mary Wells and Rich Greene, was one of the founders of the storied Wells Rich Green ad agency and creator of classic 60's work for Alka-Seltzer and Benson & Hedges. 

    He was known for his confident approach to his work telling The New York Times in 1983: “Clients don’t come to me for O.K. advertising. They come to me for great, great advertising.”

    A real man’s man who will be missed.

  • Starcom Just Screamed 'Oh Sh*t!'

    Looking to consolidate its global media planning business with one agency, Mars has handed its $1,7 billion account to MediaCom after a review. In a review that included WPP, MediaCom ousted incumbent Starcom, which was one of 8 agencies handling a (substantial) slice of that $1.7 billion. 

    Of the account shift, a Mars statement read: "With the constant change in the media landscape, this model will allow us to better collaborate across our global business to drive efficiency, effectiveness, and coordination in our media planning. This change brings our planning model in line with our existing global creative agency structure, and will allow us to further focus media as a growth driver."

    The account has been with Starcom since 2010. Just a couple of months ago, Starcom lost the planning portion of the $575 million Anheuser-Busch InBev. It's a sad week for sure for the media-buying shop.
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