The IAB has selected JWT North America Chief Creative Officer Jeff Benjamin as chair of the judging panel for the 10th anniversary IAB MIXX Awards. Of the selection, IAB EVP and
CMO David Doty said: “We are honored that Jeff Benjamin, a highly accomplished creative pioneer, has agreed to lead the IAB MIXX Awards jury and raise the bar even higher in collaboration with a
stellar gathering of cross-industry judges. His deep commitment to leveraging digital’s distinct capabilities for engaging and delighting consumers in interactive promises to result in an
impressive showing of the best-of-the-best in this 10th anniversary year of the awards.”
Miami-based 2C has hired Omar Acosta as creative director. Acosta comes to 2C with more than 10 years of experience as a design director, creative director and producer. For the past six of those years, he ran his own profitable boutique studio producing an array of award-winning design spots for such notable brands as MTV, NBC, Yahoo, Microsoft and Def Jam, among others. Acosta held previous creative posts at Microsoft Surface, Prologue Films, Yahoo and MTV Latin America. Of the hire, President and ECD Chris Sloan said: “We are ecstatic to bring aboard a design visionary of Omar’s caliber. He’s got that ideal blend of artistic vision, leadership and skill that will motivate an already superb team and help move us to the next level of design capability."
It seems Sir Martin Sorrell was everywhere during Cannes. Granting all kinds of interviews. In one interview with The Drum, he spoke about disruption and how technology is changing the way agencies work, saying: "We have seen agencies which have been very strong creatively in a traditional sense, making TV commercials, stumbling in the dark, trying to alter what they do given the rise of technology. Those agencies that were dominant 10 years ago are having great difficulty now because clients yawn when they get a 30-second TV ad, however beautifully produced or however stunning it is. The game has changed. If you are running a traditional agency, you have to change the nature of the people, you have to broaden the nature of the creativity and then the link to the media industry -- there is a debate over whether the message is more important than the medium or the medium over the message. Largely, that becomes less important if they are working closely.”
So have you heard of Teddy Goalsevelt? Well, Teddy is a character invented by WPP Cavalry Associate Creative Director Mike D'Amico. D'Amico, dressed like Teddy Roosevelt, went to Brazil to watch the first round of the World Cup. Dressed in character, the cameras found him in the crowd many times garnering him much popularity. He's still in Brazil and the agency is trying to raise funds to keep him there and continue supporting the America team. The agency posted on the fundraising site GoFundMe, writing, "We here at Cavalry, the advertising agency where Teddy (Mike D'Amico) works, see him as the team's mascot now. And we don't think we're alone." The agency has promised to match every dollar donated up to $2,500. And the whole thing has been kicked up to a frantic pitch on Twitter with the hashtag #TeddyinBrazil.
Correction: Due to an editing error, the wrong by-line was inserted in the Thursday edition of Mediapsssst. Richard Whitman wrote the column.
From now until the end of summer, those passing by the Time-Life building, home to Mad Men's fictional SC&P agency, will have the chance to sit on a bench crafted to look just
like the bench in the opening credits of Mad Men.
The 12-foot bench was designed by Pentagram and consists of just two pieces; a half-inch thick rolled steel plate seat and a 10-foot cast-concrete base.
So if you've got a hankering to sidle up to Don Draper (or whomever that silhouette turns out to be) then now's your chance.
In an LA Times Entertainment piece, you can find 11 pieces
of career advice for women that are based on the Peggy Olson character from Mad Men. And we all know Peggy, who rose from obscurity to full on executive fame over the course of the series,
has learned a lot and has much to share.
Advice ranges from not relying on your femininity to get ahead to demanding appropriate work space to taking power when it comes your way to maintaining a professional relationship even when there is a lot of personal baggage to never fall in love with your married boss.
Peggy's been through a lot. She's grown professionally and personally. And she's become wise with advice to share. We'll see her a few more times as Mad Men makes its final run this Spring.
At this year's Cannes Lions Festival of Creativity, Publicis Groupe Chairman and CEO Maurice Levy will take the stage with David Guetta, world-renowned French DJ Producer, for the Groupe's seminar which will explore innovation, creativity and the "zeitgeist of our industry today."
The seminar is called "Making the Brand: Authenticity and Influence through Celebrity Endorsements" and will take place in the Grand Auditorium on Thursday, June 25 at 4:00 p.m. CET, at the Palais des Festivals.
Guetta, as you may know, is a musician and marketer who has done his share of celebrity endorsements. From partnerships with brands like MUMM, Renault and most recently, TAG Heuer, to co-designing a pair of Beats by Dr. Dre, and co-founding a specialized agency for celebrity marketing, My Love Affair, Guetta also just released a new album titled "Listen" with international artists including Nicki Minaj, John Legend, Sia, and others.
Together with Levy, the two will discuss how celebrity endorsements have evolved from a simple play for buzz to a transformational creative role in marketing, advertising, and branding. Guetta will also give the audience an inside look at just how pivotal social media is in building relationships between artists and their audiences.