The IAB has selected JWT North America Chief Creative Officer Jeff Benjamin as chair of the judging panel for the 10th anniversary IAB MIXX Awards. Of the selection, IAB EVP and
CMO David Doty said: “We are honored that Jeff Benjamin, a highly accomplished creative pioneer, has agreed to lead the IAB MIXX Awards jury and raise the bar even higher in collaboration with a
stellar gathering of cross-industry judges. His deep commitment to leveraging digital’s distinct capabilities for engaging and delighting consumers in interactive promises to result in an
impressive showing of the best-of-the-best in this 10th anniversary year of the awards.”
Miami-based 2C has hired Omar Acosta as creative director. Acosta comes to 2C with more than 10 years of experience as a design director, creative director and producer. For the past six of those years, he ran his own profitable boutique studio producing an array of award-winning design spots for such notable brands as MTV, NBC, Yahoo, Microsoft and Def Jam, among others. Acosta held previous creative posts at Microsoft Surface, Prologue Films, Yahoo and MTV Latin America. Of the hire, President and ECD Chris Sloan said: “We are ecstatic to bring aboard a design visionary of Omar’s caliber. He’s got that ideal blend of artistic vision, leadership and skill that will motivate an already superb team and help move us to the next level of design capability."
It seems Sir Martin Sorrell was everywhere during Cannes. Granting all kinds of interviews. In one interview with The Drum, he spoke about disruption and how technology is changing the way agencies work, saying: "We have seen agencies which have been very strong creatively in a traditional sense, making TV commercials, stumbling in the dark, trying to alter what they do given the rise of technology. Those agencies that were dominant 10 years ago are having great difficulty now because clients yawn when they get a 30-second TV ad, however beautifully produced or however stunning it is. The game has changed. If you are running a traditional agency, you have to change the nature of the people, you have to broaden the nature of the creativity and then the link to the media industry -- there is a debate over whether the message is more important than the medium or the medium over the message. Largely, that becomes less important if they are working closely.”
So have you heard of Teddy Goalsevelt? Well, Teddy is a character invented by WPP Cavalry Associate Creative Director Mike D'Amico. D'Amico, dressed like Teddy Roosevelt, went to Brazil to watch the first round of the World Cup. Dressed in character, the cameras found him in the crowd many times garnering him much popularity. He's still in Brazil and the agency is trying to raise funds to keep him there and continue supporting the America team. The agency posted on the fundraising site GoFundMe, writing, "We here at Cavalry, the advertising agency where Teddy (Mike D'Amico) works, see him as the team's mascot now. And we don't think we're alone." The agency has promised to match every dollar donated up to $2,500. And the whole thing has been kicked up to a frantic pitch on Twitter with the hashtag #TeddyinBrazil.
Correction: Due to an editing error, the wrong by-line was inserted in the Thursday edition of Mediapsssst. Richard Whitman wrote the column.
Are you going to SXSW? Do you want a new job? Then, it appears, you might want to hook up with Saatchi & Saatchi, which is opening up a Dallas office and will be trolling the streets of Austin
during SXSW for new hires.
The new office is for the agency's Team One unit, which focuses specifically on the Toyota and Lexus accounts. The agency's move to Texas is in reaction to Toyota moving its U.S. sales and marketing operations to Plano, Texas.
And so between barbecue and overcrowded sessions, head over to the SXSW Job Market at the JW Marriott (Floor 2). The hours are Friday, March 13 from 10 a.m. to 6 p.m. and Saturday, March 14 from 10 a.m. to 6 p.m.
While every morning she's grateful her clients haven't become part of some social media disaster and Twitter is her go to outlet for news, Huge (no, she isn't huge -- that's the name of the agency)
Director of Earned Media Alyssa Galella says that if she weren't working at Huge, she'd love to be "a detective. Or work in an animal shelter. I would basically be Ace Ventura, Pet Detective."
That's an interesting goal for a woman who was recently named one of PR Week's Innovation 50 or who accomplished a killer social media stunt by sending 99 boxes of Cap'N Crunch cereal to Jay-Z who later mentioned the stunt on the radio. Of course, yes -- she's just kidding, but Ace Ventura who certainly was a character. And I like people who aspire to be interesting characters.
But what's most interesting about Galella, who is far from being an old timer, is her wise view of social media today. She says, "There's no longer a dividing line between 'media' and 'social media.' You need to be fluent in both traditional media relations and social media to do your job most effectively. Most of what I've learned hasn't been on the clock, either -- take the initiative to read a ton, be active on social media, attend events, and take classes you're interested in." You know -- become educated in the ways of life.
Thank God. Someone who doesn't think Facebook, Twitter and Snapchat are the only valid forms of media in existence.
The Warc 100, an annual list of the best agencies based on an analysis of winning campaigns across 87 different award events or competitions, has named Lowe Lintas India the number one agency on its 2015 list. The agency scored 213 points and was closely followed by AMV BBDO with 191 and Colenso BBDO with 148.
Of the recognition, Lowe Lintas
India CEO Joseph George said: "We have had a terrific run on creative effectiveness this year across the globe; and all the accolades have further reinforced our belief in the type of work we want to
do and believe in."
Chicago's Starcom MediaVest Group Chicago was named top media agency, followed by PHD Mumbai. 360i New York was named top digital agency with R/GA New York taking second place.
The Warc 100 is a ranking of top marketing campaigns and companies that the organization says is based on their performance in effectiveness and strategy competitions. The organization does not disclose the competitions that it uses to devise the ranking.