The IAB has selected JWT North America Chief Creative Officer Jeff Benjamin as chair of the judging panel for the 10th anniversary IAB MIXX Awards. Of the selection, IAB EVP and
CMO David Doty said: “We are honored that Jeff Benjamin, a highly accomplished creative pioneer, has agreed to lead the IAB MIXX Awards jury and raise the bar even higher in collaboration with a
stellar gathering of cross-industry judges. His deep commitment to leveraging digital’s distinct capabilities for engaging and delighting consumers in interactive promises to result in an
impressive showing of the best-of-the-best in this 10th anniversary year of the awards.”
Miami-based 2C has hired Omar Acosta as creative director. Acosta comes to 2C with more than 10 years of experience as a design director, creative director and producer. For the past six of those years, he ran his own profitable boutique studio producing an array of award-winning design spots for such notable brands as MTV, NBC, Yahoo, Microsoft and Def Jam, among others. Acosta held previous creative posts at Microsoft Surface, Prologue Films, Yahoo and MTV Latin America. Of the hire, President and ECD Chris Sloan said: “We are ecstatic to bring aboard a design visionary of Omar’s caliber. He’s got that ideal blend of artistic vision, leadership and skill that will motivate an already superb team and help move us to the next level of design capability."
It seems Sir Martin Sorrell was everywhere during Cannes. Granting all kinds of interviews. In one interview with The Drum, he spoke about disruption and how technology is changing the way agencies work, saying: "We have seen agencies which have been very strong creatively in a traditional sense, making TV commercials, stumbling in the dark, trying to alter what they do given the rise of technology. Those agencies that were dominant 10 years ago are having great difficulty now because clients yawn when they get a 30-second TV ad, however beautifully produced or however stunning it is. The game has changed. If you are running a traditional agency, you have to change the nature of the people, you have to broaden the nature of the creativity and then the link to the media industry -- there is a debate over whether the message is more important than the medium or the medium over the message. Largely, that becomes less important if they are working closely.”
So have you heard of Teddy Goalsevelt? Well, Teddy is a character invented by WPP Cavalry Associate Creative Director Mike D'Amico. D'Amico, dressed like Teddy Roosevelt, went to Brazil to watch the first round of the World Cup. Dressed in character, the cameras found him in the crowd many times garnering him much popularity. He's still in Brazil and the agency is trying to raise funds to keep him there and continue supporting the America team. The agency posted on the fundraising site GoFundMe, writing, "We here at Cavalry, the advertising agency where Teddy (Mike D'Amico) works, see him as the team's mascot now. And we don't think we're alone." The agency has promised to match every dollar donated up to $2,500. And the whole thing has been kicked up to a frantic pitch on Twitter with the hashtag #TeddyinBrazil.
Correction: Due to an editing error, the wrong by-line was inserted in the Thursday edition of Mediapsssst. Richard Whitman wrote the column.
Oy! Another creative award event? Sadly, yes. This one's comes from The A-List Hollywood and they have announced the call for entries for the Moving Image
Advertising, Interactive & Branded Entertainment 2015 Award. The entry deadline set for January 30, 2015.
I'm told the A-List Hollywood is the first creative advertising competition of its kind in Hollywood and will focus on the intersection between advertising and entertainment across all platforms. The event will be judged by the usual collection of international creatives including Leo Burnett's Mark Tutsell, JWT's Matt Eastwood, 360i's Pierre Lipton, and DDB Germany's Eric Schoeffler, among others. And no, there's not one single woman on the jury.
Of the awards, The Martin Agency Chief Creative Director Joe Alexander said: "There are way too many award shows and way too many without a clear purpose. The A-List Hollywood is the rare exception. It rewards the brands -- and agencies -- that are behaving in the most creative and engaging ways. Now that's refreshing."
Right, Joe. That's vastly different from every single other award event on the planet.
There's been a lot going on with Nationwide and its relationship with its agencies over the past few months. While its relationship appears to be solid with McKinney, things are not going so well
regarding its relationship with Moxie.
Confirming this, a statement from Moxie CEO Suzy Deering reads: “While Moxie will continue to work with Nationwide, it will no longer be on a retainer basis. Given this shift, we’ve begun the process of closing our Columbus office. Accounts currently serviced out of that location will be handled by our Pittsburgh and Atlanta offices. We are very proud of the work our Columbus team has produced over the years. They are a group of truly talented, dedicated professionals, and we thank them for all they have done.”
It totally sucks when an office of an agency has to shut down due to client shifts or losses. It's not fun. I've been there and know firsthand what it's like. But life goes on. Mine did. And so will the lives of everyone involved here.