The IAB has selected JWT North America Chief Creative Officer Jeff Benjamin as chair of the judging panel for the 10th anniversary IAB MIXX Awards. Of the selection, IAB EVP and
CMO David Doty said: “We are honored that Jeff Benjamin, a highly accomplished creative pioneer, has agreed to lead the IAB MIXX Awards jury and raise the bar even higher in collaboration with a
stellar gathering of cross-industry judges. His deep commitment to leveraging digital’s distinct capabilities for engaging and delighting consumers in interactive promises to result in an
impressive showing of the best-of-the-best in this 10th anniversary year of the awards.”
Miami-based 2C has hired Omar Acosta as creative director. Acosta comes to 2C with more than 10 years of experience as a design director, creative director and producer. For the past six of those years, he ran his own profitable boutique studio producing an array of award-winning design spots for such notable brands as MTV, NBC, Yahoo, Microsoft and Def Jam, among others. Acosta held previous creative posts at Microsoft Surface, Prologue Films, Yahoo and MTV Latin America. Of the hire, President and ECD Chris Sloan said: “We are ecstatic to bring aboard a design visionary of Omar’s caliber. He’s got that ideal blend of artistic vision, leadership and skill that will motivate an already superb team and help move us to the next level of design capability."
It seems Sir Martin Sorrell was everywhere during Cannes. Granting all kinds of interviews. In one interview with The Drum, he spoke about disruption and how technology is changing the way agencies work, saying: "We have seen agencies which have been very strong creatively in a traditional sense, making TV commercials, stumbling in the dark, trying to alter what they do given the rise of technology. Those agencies that were dominant 10 years ago are having great difficulty now because clients yawn when they get a 30-second TV ad, however beautifully produced or however stunning it is. The game has changed. If you are running a traditional agency, you have to change the nature of the people, you have to broaden the nature of the creativity and then the link to the media industry -- there is a debate over whether the message is more important than the medium or the medium over the message. Largely, that becomes less important if they are working closely.”
So have you heard of Teddy Goalsevelt? Well, Teddy is a character invented by WPP Cavalry Associate Creative Director Mike D'Amico. D'Amico, dressed like Teddy Roosevelt, went to Brazil to watch the first round of the World Cup. Dressed in character, the cameras found him in the crowd many times garnering him much popularity. He's still in Brazil and the agency is trying to raise funds to keep him there and continue supporting the America team. The agency posted on the fundraising site GoFundMe, writing, "We here at Cavalry, the advertising agency where Teddy (Mike D'Amico) works, see him as the team's mascot now. And we don't think we're alone." The agency has promised to match every dollar donated up to $2,500. And the whole thing has been kicked up to a frantic pitch on Twitter with the hashtag #TeddyinBrazil.
Correction: Due to an editing error, the wrong by-line was inserted in the Thursday edition of Mediapsssst. Richard Whitman wrote the column.
Brooklyn artist Maya Hayuk spoke with Starbucks agency 72andSunny over the course of eight days regarding her artwork and how it might be incorporated into promotional work for the new Starbucks
Mini Frappuccino. But after the eight days, she told the agency she was too busy to create new work and the talks ended.
Upon launch of the Mini Frappuccino, Hayuk felt the rainbow-style artwork was a bit too similar to work of her own and she filed a $750,000 copyright infringement lawsuit against Starbucks saying the finished product was "strikingly similar" to her work.
The lawsuit states: "Starbucks brazenly created artwork that is substantially similar to one or more of Hayuk’s copyrighted works.” Hayuk's lawyer added: “When things like this happen, it cheapens the value of the art -- it’s really true. And her only source of income is her art.”
For its part, a Starbucks spokesperson said: “We are aware a complaint has been filed, and we are investigating the allegations.”
It seems the "hook up" is the predominant theme at Cannes Lions this week. Just like Barbarian Group's Dumb Phones, Virool's "Cannes We Meet" helps delegates connect with other
Cannes We Meet is a web app that works just like Tinder. After you visit the site and log in using LinkedIn, you can swipe right to meet or left not to meet in a manner very similar to the Tinder dating app.
Of the app, Virool CEO Alex Debelov said, "We know that clients meet agencies, agencies win business, startups win funding and products find buyers. Now we're helping bridge that gap and propel our industry forward."
Nice effort though I'd venture to say that I'm not all that far off base when I suggest rose-fueled delegates are thinking about propelling forward something entirely different than the industry while boozing it up in Cannes.
Leading up to and during Cannes Lions, a handful of the world's best and most respected creatives convene on jury panels in Cannes, France to judge the world's creative. These judges are the cream
of the crop. Any agency would love to have them work for their shop -- but how does an agency reach out to all these amazing creatives all at once? Easy. Turn your Cannes Lion entry case study
video into a recruitment ad.
180LA did exactly that by submitting a case study video of an entry into four Lions competitions; Film, Press, Direct and Radio. So as jury members were in the midst of reviewing hundreds of entries, they were also delivered a sneaky recruitment video. Quite brilliant actually, and from the tweets some of the judges sent, the stunt seems to have gone over quite well.
Y&R/Bravo Miami VP Creative Director wrote: "Hey @180LA thanks for the offer in the middle of the judging process. Lol. I'll call Monday." Proximity Creative Director Eva Santos wrote, "A case study just called me by name and offered me a job. Great idea @180LA #canneslions "lionsjudging."
Delivered with the drollest of droll voice overs, jury members, if not interested in the offer, are asked to "pass this idea to the shortlist and help change the life of another CD."
Check out the video here.