Mondelez International's Triscuit brand and Martha Stewart have partnered on a summer recipe contest, offering a grand prize of a trip to New York City to meet Stewart.
The contest consists of four recipe challenges. Starting June 30 and every other week through Aug. 24, Stewart will debut a new recipe featuring a different seasonal ingredient on the Snackoff's site.
To enter, consumers create their own Triscuit recipe using the seasonal ingredient, and post the recipe and a photo of their snack creation on the contest site.
The first 5,000 entrants for each of the four challenges will win a free box of Triscuit crackers. All entrants also will be entered in a sweeps in which one Triscuit/Martha Stewart gift basket will be given away for each of the four entry periods.
Once all four challenges conclude, the top 25 entries across all four challenges will be selected based on creativity, originality and taste appeal. Consumers will then be invited to vote for their favorite recipe.
The entrant who receives the most votes for her or his recipe will win the grand prize, which includes a trip to New York for the winner plus three guests, a gift package including Triscuits and various Martha Stewart-branded cooking items, and a meet-and-greet with Stewart for the winner and one guest, according to the posted contest rules.
The contest/sweeps is being supported with a video/TV spot of Stewart encouraging consumers to enter and messaging on the Facebook and Twitter accounts of both Stewart and the Triscuit brand, plus the Martha Stewart Living Twitter account.