An agency is in stealth mode! Or at least they were. But wait. An agency in stealth mode? We thought only tech startups had a stealth mode. Anyway, what do we know? We're just a journalist.
Speaking of journalists -- or rather, stealth mode agencies (or both) -- Ready State, a just-out-of-stealth mode ad agency has hired Wall Street Journal reporter Ben Worthen to join the
agency's team of "trained reporters who are fusing journalism and content marketing." Fusing journalism and content? WTF. Only an ad agency could coin a phrase like that. And only an agency could
actually say, "We want to be the first marketing agency to help a brand win a Pulitzer." Well, hell, can a journalist win a Lion? Because we'd sure as hell love to go Cannes and pick one up!
Why is no one comparing that GoDaddy ad, which featured Jean-Claude Van Damme doing splits in a bakery, to that Cannes Lions-winning Epic Split ad for Volvo? Yeah, sure -- Van Damme's bakery split is far less epic but it's a hell of a lot more real. And why isn't GoDaddy screaming copycat? Maybe it's all moot. Maybe GoDaddy was too busy selecting a new ad agency to notice. Yeah, the brand has hired Barton F. Graf 9000 as its new agency. Which is probably a good thing. Barton F. Graf 9000 and the craziness it's displayed in its work for Little Caesars appears to be the perfect match for GoDaddy's apparent penchant for kookiness. New work will debut in September. And in a quote from an ad agency exec that is less about platitudes and more about stuff that matters, Barton F. Graf 9000 CEO Gerry Graf said: “GoDaddy is an iconic brand, which makes this an exciting challenge, and really, our team is much like a GoDaddy customer because we are a small agency with big ideas. GoDaddy has some innovative tools to help people who own their own business. I know this because I own my own business and I use GoDaddy’s tools. We're going to let everybody else in the world in on this.” Hmm. Is he also a member of Hair Club For Men?
Aiming to bolster its digital offerings, Publicis Groupe has acquired e-business consulting firm Crown Partners. No one is saying for how much, but the acquisition will become part of Publicis Groupe's Razorfish unit -- which it seems needs all the help it can get these days. Of the acquisition, Razorfish CEO Pete Stein said: “One of the biggest trends we’ve seen over the last five years is technology platforms are playing a bigger and bigger role in this transformation. It can be a huge enabler in helping clients go to market differently but also transform the way they deliver products and services.” That's about as clear as Razorfish co-founders explaining what they did back in the dot-com era -- but hey, what do you actually expect from an agency CEO? Everything's all roses all the time.
Oy! Another creative award event? Sadly, yes. This one's comes from The A-List Hollywood and they have announced the call for entries for the Moving Image
Advertising, Interactive & Branded Entertainment 2015 Award. The entry deadline set for January 30, 2015.
I'm told the A-List Hollywood is the first creative advertising competition of its kind in Hollywood and will focus on the intersection between advertising and entertainment across all platforms. The event will be judged by the usual collection of international creatives including Leo Burnett's Mark Tutsell, JWT's Matt Eastwood, 360i's Pierre Lipton, and DDB Germany's Eric Schoeffler, among others. And no, there's not one single woman on the jury.
Of the awards, The Martin Agency Chief Creative Director Joe Alexander said: "There are way too many award shows and way too many without a clear purpose. The A-List Hollywood is the rare exception. It rewards the brands -- and agencies -- that are behaving in the most creative and engaging ways. Now that's refreshing."
Right, Joe. That's vastly different from every single other award event on the planet.
There's been a lot going on with Nationwide and its relationship with its agencies over the past few months. While its relationship appears to be solid with McKinney, things are not going so well
regarding its relationship with Moxie.
Confirming this, a statement from Moxie CEO Suzy Deering reads: “While Moxie will continue to work with Nationwide, it will no longer be on a retainer basis. Given this shift, we’ve begun the process of closing our Columbus office. Accounts currently serviced out of that location will be handled by our Pittsburgh and Atlanta offices. We are very proud of the work our Columbus team has produced over the years. They are a group of truly talented, dedicated professionals, and we thank them for all they have done.”
It totally sucks when an office of an agency has to shut down due to client shifts or losses. It's not fun. I've been there and know firsthand what it's like. But life goes on. Mine did. And so will the lives of everyone involved here.