An agency is in stealth mode! Or at least they were. But wait. An agency in stealth mode? We thought only tech startups had a stealth mode. Anyway, what do we know? We're just a journalist.
Speaking of journalists -- or rather, stealth mode agencies (or both) -- Ready State, a just-out-of-stealth mode ad agency has hired Wall Street Journal reporter Ben Worthen to join the
agency's team of "trained reporters who are fusing journalism and content marketing." Fusing journalism and content? WTF. Only an ad agency could coin a phrase like that. And only an agency could
actually say, "We want to be the first marketing agency to help a brand win a Pulitzer." Well, hell, can a journalist win a Lion? Because we'd sure as hell love to go Cannes and pick one up!
Why is no one comparing that GoDaddy ad, which featured Jean-Claude Van Damme doing splits in a bakery, to that Cannes Lions-winning Epic Split ad for Volvo? Yeah, sure -- Van Damme's bakery split is far less epic but it's a hell of a lot more real. And why isn't GoDaddy screaming copycat? Maybe it's all moot. Maybe GoDaddy was too busy selecting a new ad agency to notice. Yeah, the brand has hired Barton F. Graf 9000 as its new agency. Which is probably a good thing. Barton F. Graf 9000 and the craziness it's displayed in its work for Little Caesars appears to be the perfect match for GoDaddy's apparent penchant for kookiness. New work will debut in September. And in a quote from an ad agency exec that is less about platitudes and more about stuff that matters, Barton F. Graf 9000 CEO Gerry Graf said: “GoDaddy is an iconic brand, which makes this an exciting challenge, and really, our team is much like a GoDaddy customer because we are a small agency with big ideas. GoDaddy has some innovative tools to help people who own their own business. I know this because I own my own business and I use GoDaddy’s tools. We're going to let everybody else in the world in on this.” Hmm. Is he also a member of Hair Club For Men?
Aiming to bolster its digital offerings, Publicis Groupe has acquired e-business consulting firm Crown Partners. No one is saying for how much, but the acquisition will become part of Publicis Groupe's Razorfish unit -- which it seems needs all the help it can get these days. Of the acquisition, Razorfish CEO Pete Stein said: “One of the biggest trends we’ve seen over the last five years is technology platforms are playing a bigger and bigger role in this transformation. It can be a huge enabler in helping clients go to market differently but also transform the way they deliver products and services.” That's about as clear as Razorfish co-founders explaining what they did back in the dot-com era -- but hey, what do you actually expect from an agency CEO? Everything's all roses all the time.
Brooklyn artist Maya Hayuk spoke with Starbucks agency 72andSunny over the course of eight days regarding her artwork and how it might be incorporated into promotional work for the new Starbucks
Mini Frappuccino. But after the eight days, she told the agency she was too busy to create new work and the talks ended.
Upon launch of the Mini Frappuccino, Hayuk felt the rainbow-style artwork was a bit too similar to work of her own and she filed a $750,000 copyright infringement lawsuit against Starbucks saying the finished product was "strikingly similar" to her work.
The lawsuit states: "Starbucks brazenly created artwork that is substantially similar to one or more of Hayuk’s copyrighted works.” Hayuk's lawyer added: “When things like this happen, it cheapens the value of the art -- it’s really true. And her only source of income is her art.”
For its part, a Starbucks spokesperson said: “We are aware a complaint has been filed, and we are investigating the allegations.”
It seems the "hook up" is the predominant theme at Cannes Lions this week. Just like Barbarian Group's Dumb Phones, Virool's "Cannes We Meet" helps delegates connect with other
Cannes We Meet is a web app that works just like Tinder. After you visit the site and log in using LinkedIn, you can swipe right to meet or left not to meet in a manner very similar to the Tinder dating app.
Of the app, Virool CEO Alex Debelov said, "We know that clients meet agencies, agencies win business, startups win funding and products find buyers. Now we're helping bridge that gap and propel our industry forward."
Nice effort though I'd venture to say that I'm not all that far off base when I suggest rose-fueled delegates are thinking about propelling forward something entirely different than the industry while boozing it up in Cannes.
Leading up to and during Cannes Lions, a handful of the world's best and most respected creatives convene on jury panels in Cannes, France to judge the world's creative. These judges are the cream
of the crop. Any agency would love to have them work for their shop -- but how does an agency reach out to all these amazing creatives all at once? Easy. Turn your Cannes Lion entry case study
video into a recruitment ad.
180LA did exactly that by submitting a case study video of an entry into four Lions competitions; Film, Press, Direct and Radio. So as jury members were in the midst of reviewing hundreds of entries, they were also delivered a sneaky recruitment video. Quite brilliant actually, and from the tweets some of the judges sent, the stunt seems to have gone over quite well.
Y&R/Bravo Miami VP Creative Director wrote: "Hey @180LA thanks for the offer in the middle of the judging process. Lol. I'll call Monday." Proximity Creative Director Eva Santos wrote, "A case study just called me by name and offered me a job. Great idea @180LA #canneslions "lionsjudging."
Delivered with the drollest of droll voice overs, jury members, if not interested in the offer, are asked to "pass this idea to the shortlist and help change the life of another CD."
Check out the video here.