Move over Don Draper. There's a new Mad Man in town. Well, not exactly in town if we're talking about New York but as we all know, New York isn't the only place where advertising greatness
occurs. Ever heard of Chicago? Yeah, Chicago. It's a really big city in Illinois and, yeah, they have Mad Men too. One such Mad Men is Bill Maloney who worked in Chicago ad agencies during the 50's
and 60's. Now a Honolulu TV and radio producer, Maloney is out with a new book, “Windy City AdMan,” which recounts his time at BBDO, Foote,
Cone & Belding and others.
Over the years, we've seen all manner of job search and recruitment efforts. Well, here's another from Saatchi & Saatchi Bulgaria. As part of their effort to recruit new creatives, the agency has created an online test of sorts which is designed to explore the applicants' creative skills. On the test, Managing Director Milin Djalaliev said, “We are looking for a unique mix of a creative leader with art direction background. It’s not either/or, it’s and/and. The challenge is that not every art director has the soft skills and determination to lead. The ideal person for the job will be someone who can see the big picture and lead our creativity in the right direction.” The test asks visitors to complete a picture, make a video, watch a video and a bunch of other stuff. It's a bit confusing but we suppose it will weed out the losers and keep the winners.
In a stunning discovery of the obvious, the Academy of Management is out with a new study that finds...wait for it...agencies are at risk of losing clients when executives with close ties to those clients leave the agency. The takeaway, of course, is the no-brainer conclusion that an agency should never allow a client relationship too heavily dependent upon one particular person in the agency. The study suggests that agencies adopt an "interorganizational multiplexity for relationship retention" approach which simply means that an agency should make sure several people in the agency are closely tied to the client.
Beauty product and salon service brand ULTA Beauty has selected IPG agency, Mullen, as agency of record following a review. The brand cited Mullen's strategic and creative thinking along with deep retail, beauty product and marketing-to-women expertise. Mullen's past experience in the space includes work with Unilever's treSemme hair care line and retail experience with T,J. Maxx, Barnes & Noble and Zappos. In addition, Mullen operates Frank About Women, a marketing-to-women consultancy.
Oy! Another creative award event? Sadly, yes. This one's comes from The A-List Hollywood and they have announced the call for entries for the Moving Image
Advertising, Interactive & Branded Entertainment 2015 Award. The entry deadline set for January 30, 2015.
I'm told the A-List Hollywood is the first creative advertising competition of its kind in Hollywood and will focus on the intersection between advertising and entertainment across all platforms. The event will be judged by the usual collection of international creatives including Leo Burnett's Mark Tutsell, JWT's Matt Eastwood, 360i's Pierre Lipton, and DDB Germany's Eric Schoeffler, among others. And no, there's not one single woman on the jury.
Of the awards, The Martin Agency Chief Creative Director Joe Alexander said: "There are way too many award shows and way too many without a clear purpose. The A-List Hollywood is the rare exception. It rewards the brands -- and agencies -- that are behaving in the most creative and engaging ways. Now that's refreshing."
Right, Joe. That's vastly different from every single other award event on the planet.
There's been a lot going on with Nationwide and its relationship with its agencies over the past few months. While its relationship appears to be solid with McKinney, things are not going so well
regarding its relationship with Moxie.
Confirming this, a statement from Moxie CEO Suzy Deering reads: “While Moxie will continue to work with Nationwide, it will no longer be on a retainer basis. Given this shift, we’ve begun the process of closing our Columbus office. Accounts currently serviced out of that location will be handled by our Pittsburgh and Atlanta offices. We are very proud of the work our Columbus team has produced over the years. They are a group of truly talented, dedicated professionals, and we thank them for all they have done.”
It totally sucks when an office of an agency has to shut down due to client shifts or losses. It's not fun. I've been there and know firsthand what it's like. But life goes on. Mine did. And so will the lives of everyone involved here.