Move over Don Draper. There's a new Mad Man in town. Well, not exactly in town if we're talking about New York but as we all know, New York isn't the only place where advertising greatness
occurs. Ever heard of Chicago? Yeah, Chicago. It's a really big city in Illinois and, yeah, they have Mad Men too. One such Mad Men is Bill Maloney who worked in Chicago ad agencies during the 50's
and 60's. Now a Honolulu TV and radio producer, Maloney is out with a new book, “Windy City AdMan,” which recounts his time at BBDO, Foote,
Cone & Belding and others.
Over the years, we've seen all manner of job search and recruitment efforts. Well, here's another from Saatchi & Saatchi Bulgaria. As part of their effort to recruit new creatives, the agency has created an online test of sorts which is designed to explore the applicants' creative skills. On the test, Managing Director Milin Djalaliev said, “We are looking for a unique mix of a creative leader with art direction background. It’s not either/or, it’s and/and. The challenge is that not every art director has the soft skills and determination to lead. The ideal person for the job will be someone who can see the big picture and lead our creativity in the right direction.” The test asks visitors to complete a picture, make a video, watch a video and a bunch of other stuff. It's a bit confusing but we suppose it will weed out the losers and keep the winners.
In a stunning discovery of the obvious, the Academy of Management is out with a new study that finds...wait for it...agencies are at risk of losing clients when executives with close ties to those clients leave the agency. The takeaway, of course, is the no-brainer conclusion that an agency should never allow a client relationship too heavily dependent upon one particular person in the agency. The study suggests that agencies adopt an "interorganizational multiplexity for relationship retention" approach which simply means that an agency should make sure several people in the agency are closely tied to the client.
Beauty product and salon service brand ULTA Beauty has selected IPG agency, Mullen, as agency of record following a review. The brand cited Mullen's strategic and creative thinking along with deep retail, beauty product and marketing-to-women expertise. Mullen's past experience in the space includes work with Unilever's treSemme hair care line and retail experience with T,J. Maxx, Barnes & Noble and Zappos. In addition, Mullen operates Frank About Women, a marketing-to-women consultancy.
From now until the end of summer, those passing by the Time-Life building, home to the "Mad Men" fictional SC&P agency, will have the chance to sit on a bench crafted to look just
like the bench in the opening credits of "Mad Men."
The 12-foot bench was designed by Pentagram and consists of just two pieces -- a half-inch thick rolled steel plate seat and a 10-foot cast-concrete base.
So if you've got a hankering to sidle up to Don Draper (or whomever that silhouette turns out to be) then now's your chance.
In an LA Times Entertainment piece, you can find 11 pieces
of career advice for women that are based on the Peggy Olson character from Mad Men. And we all know Peggy, who rose from obscurity to full on executive fame over the course of the series,
has learned a lot and has much to share.
Advice ranges from not relying on your femininity to get ahead to demanding appropriate work space to taking power when it comes your way to maintaining a professional relationship even when there is a lot of personal baggage to never fall in love with your married boss.
Peggy's been through a lot. She's grown professionally and personally. And she's become wise with advice to share. We'll see her a few more times as Mad Men makes its final run this Spring.
At this year's Cannes Lions Festival of Creativity, Publicis Groupe Chairman and CEO Maurice Levy will take the stage with David Guetta, world-renowned French DJ Producer, for the Groupe's seminar which will explore innovation, creativity and the "zeitgeist of our industry today."
The seminar is called "Making the Brand: Authenticity and Influence through Celebrity Endorsements" and will take place in the Grand Auditorium on Thursday, June 25 at 4:00 p.m. CET, at the Palais des Festivals.
Guetta, as you may know, is a musician and marketer who has done his share of celebrity endorsements. From partnerships with brands like MUMM, Renault and most recently, TAG Heuer, to co-designing a pair of Beats by Dr. Dre, and co-founding a specialized agency for celebrity marketing, My Love Affair, Guetta also just released a new album titled "Listen" with international artists including Nicki Minaj, John Legend, Sia, and others.
Together with Levy, the two will discuss how celebrity endorsements have evolved from a simple play for buzz to a transformational creative role in marketing, advertising, and branding. Guetta will also give the audience an inside look at just how pivotal social media is in building relationships between artists and their audiences.