xAd Appoints Gregg As Head Of Direct & Programmatic Sales

Mobile ad platform xAd on Thursday announced it has appointed Beth Gregg as head of sales, including both direct and programmatic ops. Gregg will work on growing the PubMatic mobile marketplace, which xAd helped launch earlier this year.

She joins xAd from DataXu, where she served as SVP of sales and general manager of North America. She has also held leadership roles at Time, Inc., BusinessWeek and Electronic Arts, per a release.

The company has also announced the appointment of George Rekouts as head of engineering. He was previously head of engineering at Efficient Frontier. Prior to that Rekouts worked at ValueClick.

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