Update: An earlier Version of this column suggested interns were drinking at a major networking gathering in New York sponsored by Horizon Media and MyersBizNet. In fact, no alcohol was served at the event.
Oh the agency holiday card. Yawn. Oh wait, not yawn! Some agencies actually put some thought into the mundane annual event. One such agency is Digitas Health LifeBrands which has come up with something a little more meaningful. The agency has launched HUG, a social media campaign which aims to generate awareness of charities and provide a monetary donation from the agency to charities which are nominated by employees.
In its fifth year, the program involves employees from the New York, Philadelphia, London, and San Francisco offices who have nominated 24 charities to compete to win money. Each week visitors to the Group HUG Facebook page will vote for their favorite charity by “liking” and “sharing” the logos from the charities. At the end of the campaign, which runs through the end of December, there will be four winning charities.Check out the Group HUG video trailer here and be sure to visit the Group HUG Facebook page to vote for your favorite charity. After all, what better way to celebrate the season of giving than with a nice big Group HUG?
What if you had to pitch Christmas to a focus group? As we all know, focus groups are a disastrous means of coming to consensus on anything. And that's pretty much what happens in this video created by Ogilvy & Mather Paris.
After explaining some of the elements of Christmas such as a fat old man with a big beard, a little girl asks, "Why do I have to sit on his lap?" Just let that one sink in for a minute. Ick. Another woman offers up, "You know who else sneaks into your house through the chimney? Rapists." Ouch! This isn't going well.
The confusion continues with focus group members wondering why Christmas is proposed to be in December instead of the much warmer August. And why the fat guy gets all the credit when he doesn't even buy all the gifts. One panelist even claimed proposed Christmas carols make him feel horny. No, not going well at all. And let's not even get into New Year's Eve.
Copywriting legend Dick Rich passed away from a heart attack on November 1. He was 84. His daughter, Karen Rich, made his death known last week. Rich, along with Mary Wells and Rich
Greene, was one of the founders of the storied Wells Rich Green ad agency and creator of classic 60's work for Alka-Seltzer and Benson & Hedges.
He was known for his confident approach to his work telling The New York Times in 1983: “Clients don’t come to me for O.K. advertising. They come to me for great, great advertising.”
A real man’s man who will be missed.
Last month, we reported Canadian Agency, Cossette, was in talks with Chinese agency, BlueFocus Communications Group, to be acquired. That deal has been sealed for $210 million.
The sale involved the acquisition of a majority stake in Cossette's parent company, Quebec City-based Vision7 International, whose assets also include PR firm Citizen Relations. Of the acquisition, BlueFocus CEO Oscar Zhao said, “Having Vision7 join the BlueFocus family will help us gain better access to the North American market and emphasizes our ‘To Be Global’ strategy."
In its apparent quest for global domination BlueFocus last year acquired London-based social agency We Are Social as well as a 20 percent stake in PR firm Huntsworth.