So by now you've all seen hundreds of those #ALSicebucketchallenge videos, right? You know the ones. People on Instagram, Facebook and Twitter promising to donate to Amyotrophic Lateral Sclerosis Association while dumping a bucket of ice water over their heads and tagging three others to do the same like a chain letter in elementary school? Yeah, you know what I'm talking about. Well, now, just like every other meme an ad agency gets its hands on (think Harlem Shake), it's been taken to a whole new level. RPA Executive Creative Director Jason Sperling amped things up a bit and added a Flashdance spin to his effort. Check it out on YouTube and Facebook .
Last week, ad-tech companies Turn and TubeMogul engaged in a very public spat about which company lies the most and slings the most bullshit. First, Turn sent an email to its subscribers blaming TubeMogul for questionable practices. Then, TubeMogul shot back with a blog post, "The Real Truth About Turn's Lies" in which it took Turn to task with a point-by-point rebuttal. Really, people? Are we adults or two-year-olds in a sandbox hurling sand in each other’s eyes?
Another creative heads to the Left coast. Huntington Beach-based Grupo Gallegos has tapped Marty Orzio as its new chief creative officer. Orzio travels to California with 10 years of experience as Chief Creative Officer of Gotham in New York and Energy BBDO in Chicago. After two years as CCO at Gotham, the agency was named #1 Agency to Watch by Ad Age, having won clients like Denny's, Best Western, and Chobani Yogurt and numerous awards. He saw similar success at Energy BBDO, where Orzio helped grow the agency by 50% in three and a half years, winning brands like Wrigley’s, Dial, Jim Beam Brands, and Starbucks, to name a few. Of joining, and the agency's focus on multicultural marketing, Orzio said, "The agency is successfully moving multicultural marketing from a niche conversation to a part of a brand's overall business and growth agenda. Grupo Gallegos calls it 'New Americanism,' helping brands effectively adapt to this economic, social, and cultural transformation, an approach that has been rewarded by numerous awards for creativity and effectiveness already this year."
And here's why agencies should be scared. Very, very scared about their future. Speaking to iMedia Connection's Lori Luechtefeld on the topic of agencies as the long-suffering middleman, she spoke with Weber Shandwick CCO Josh Rose who said, "More and more, the smartest people about a brand's earned media are the people at the brand. They have historical knowledge that, over time, becomes less and less replicable at the agency level. Traditionally, the marketers who wanted to stay on the edge of popular culture found themselves at agencies. Something about that environment promoted the kind of contemporary thinking you couldn't find in corporate walls. That's not the case anymore. Incredibly cool and knowledgeable people now sit in marketing departments, holding the reins on the fastest-growing media properties in the portfolio." So, agency peeps, what are you going to do about this?
Oy! Another creative award event? Sadly, yes. This one's comes from The A-List Hollywood and they have announced the call for entries for the Moving Image
Advertising, Interactive & Branded Entertainment 2015 Award. The entry deadline set for January 30, 2015.
I'm told the A-List Hollywood is the first creative advertising competition of its kind in Hollywood and will focus on the intersection between advertising and entertainment across all platforms. The event will be judged by the usual collection of international creatives including Leo Burnett's Mark Tutsell, JWT's Matt Eastwood, 360i's Pierre Lipton, and DDB Germany's Eric Schoeffler, among others. And no, there's not one single woman on the jury.
Of the awards, The Martin Agency Chief Creative Director Joe Alexander said: "There are way too many award shows and way too many without a clear purpose. The A-List Hollywood is the rare exception. It rewards the brands -- and agencies -- that are behaving in the most creative and engaging ways. Now that's refreshing."
Right, Joe. That's vastly different from every single other award event on the planet.
There's been a lot going on with Nationwide and its relationship with its agencies over the past few months. While its relationship appears to be solid with McKinney, things are not going so well
regarding its relationship with Moxie.
Confirming this, a statement from Moxie CEO Suzy Deering reads: “While Moxie will continue to work with Nationwide, it will no longer be on a retainer basis. Given this shift, we’ve begun the process of closing our Columbus office. Accounts currently serviced out of that location will be handled by our Pittsburgh and Atlanta offices. We are very proud of the work our Columbus team has produced over the years. They are a group of truly talented, dedicated professionals, and we thank them for all they have done.”
It totally sucks when an office of an agency has to shut down due to client shifts or losses. It's not fun. I've been there and know firsthand what it's like. But life goes on. Mine did. And so will the lives of everyone involved here.
Former TBWA LA Creative Director Gustavo Sarkis has joined Crispin Porter + Bogusky and will lead creative for the agency's Miami office. When at TBWA, Sarkis worked on Gatorade and helped the
agency win the Adidas World Cup account.
At CP+B, Sarkis will head up all creative aspects and accounts in the Miami office including Infiniti Mexico and The Miami Dolphins.
The hire rounds out a shift the agency has made away from an agency-wide, global CCO to CCOs for each individual agency office. This shift began last January when worldwide CCO Rob Reilly left the agency.
Of the hire, CP+B Chairman Chuck Porter said, "Our success has always been about the work. Gustavo has a real understanding of culture, and an extraordinary feel for making an emotional connection between a brand and its audience. He has a strong entrepreneurial spirit so it seems especially fitting that he should lead our Miami office, where it all began."
Have your agency's Instagram hashtags been hijacked? Are you seeing a giant ad when you view images with your hashtag created by Dutch creative student Max Kurstjens? Well then
he's identified you as a place he'd like to work. You see, Kurstjens, like every other creative trying to break into the business, is sick and tired of you all ignoring him and his creativity.
So Kurstjens took it upon himself to get noticed. He created several different Instagram accounts and uploaded a collection of images that formed a large composite image that would be viewable to anyone clicking on an agency hashtag.
Targeted agencies included Leo Burnett, AKQA, 72andSunny, Anomaly, Droga5, Ogilvy & Mather, DDB Worldwide and others. The composite image resulted in an ad which read: "We Have Your Hashtag" and directed viewers to WeHaveYourHashtag.com where Hashtags are destroyed. On the site, agencies can "reclaim" their hashtag by sending in an email with a prefilled message that invites Kurstjens into the agency for a cup of coffee. Way to score an interview!
Check out a video of the stunt here.