Here's an odd juxtaposition of sorts. Over in Germany, Audi ad agency Thjnk is located on the second floor of an office building in Hamburg. Interesting -- Tesla Motors is about
to open a showroom in the same building. On the first floor. Right below Audi's ad agency. And just like any ad agency would do in a situation like this, Thjnk created a gigantic mesh banner atop the banner Tesla placed in the window of its
first floor location. The banner reads: "It's nice when neighbors have common interests." Now that's just way to polite if you ask me. You have to wonder what the agency folks are really saying when
they walk by that giant Tesla banner on their way to work every day.
Deutsch LA has hired Zach Gallagher as EVP, Director of digital strategy. Most recently Zach led the Interactive, Social and Data Strategy disciplines at Wieden+Kennedy's Portland office. Before joining W+K in 2011, he was general manager of the IPG Emerging Media Lab in LA. Over the course of his 18-year career, he has worked on Virgin Atlantic, Toyota, Coca-Cola, American Express, Old Spice, Nike, Facebook and Sony. Of joining Deutsch, Gallagher said: "I'm really, really excited about getting to a place where digital plays such a big role in how we affect our clients' businesses. Being able to work under Jeffrey Blish and Winston Binch to bring the best integrated strategic thinking to the table is sort of the dream scenario. And the pressure to feed inspiration and opportunities to creative and design talent like Matt O'Rourke, Jerome Austria and Nathan Iverson is what strategists live for. I can't wait to get started."
So it's all about content marketing and native advertising now, right? Did you know there's an awards show for content marketing? Even if you didn't, you'd hardly be surprised there is. After all, there's an award event for everything in advertising. There might even be an award for marketing directors who say: "Can we make the logo bigger?" In any case, the Pearl Awards has issued its call for entry. Entries can be submitted through September 9th, will be judged by a team of content marketing experts in five cities; Atlanta, Chicago, New York City, Washington, D.C. and San Francisco. Winners will be announced and celebrated at a ceremony on Tuesday, November 11th at Apella in New York City. Last year’s top winners included Rodale Grow, McMURRY/TMG and Pace, as well as international entrants Head Office, Spafax and Bauer Media Group for clients such as Whole Foods, UPS, WebMD, Mercedes-Benz, Dove and more.
Oy! Another creative award event? Sadly, yes. This one's comes from The A-List Hollywood and they have announced the call for entries for the Moving Image
Advertising, Interactive & Branded Entertainment 2015 Award. The entry deadline set for January 30, 2015.
I'm told the A-List Hollywood is the first creative advertising competition of its kind in Hollywood and will focus on the intersection between advertising and entertainment across all platforms. The event will be judged by the usual collection of international creatives including Leo Burnett's Mark Tutsell, JWT's Matt Eastwood, 360i's Pierre Lipton, and DDB Germany's Eric Schoeffler, among others. And no, there's not one single woman on the jury.
Of the awards, The Martin Agency Chief Creative Director Joe Alexander said: "There are way too many award shows and way too many without a clear purpose. The A-List Hollywood is the rare exception. It rewards the brands -- and agencies -- that are behaving in the most creative and engaging ways. Now that's refreshing."
Right, Joe. That's vastly different from every single other award event on the planet.
There's been a lot going on with Nationwide and its relationship with its agencies over the past few months. While its relationship appears to be solid with McKinney, things are not going so well
regarding its relationship with Moxie.
Confirming this, a statement from Moxie CEO Suzy Deering reads: “While Moxie will continue to work with Nationwide, it will no longer be on a retainer basis. Given this shift, we’ve begun the process of closing our Columbus office. Accounts currently serviced out of that location will be handled by our Pittsburgh and Atlanta offices. We are very proud of the work our Columbus team has produced over the years. They are a group of truly talented, dedicated professionals, and we thank them for all they have done.”
It totally sucks when an office of an agency has to shut down due to client shifts or losses. It's not fun. I've been there and know firsthand what it's like. But life goes on. Mine did. And so will the lives of everyone involved here.