Tesla Opens Showroom Right Underneath Audi's Ad Agency

Here's an odd juxtaposition of sorts. Over in Germany, Audi ad agency Thjnk is located on the second floor of an office building in Hamburg. Interesting -- Tesla Motors is about to open a showroom in the same building. On the first floor. Right below Audi's ad agency. And just like any ad agency would do in a situation like this, Thjnk created a gigantic mesh banner atop the banner Tesla placed in the window of its first floor location. The banner reads: "It's nice when neighbors have common interests." Now that's just way to polite if you ask me. You have to wonder what the agency folks are really saying when they walk by that giant Tesla banner on their way to work every day.

Deutsch LA has hired Zach Gallagher as EVP, Director of digital strategy. Most recently Zach led the Interactive, Social and Data Strategy disciplines at Wieden+Kennedy's Portland office. Before joining W+K in 2011, he was general manager of the IPG Emerging Media Lab in LA. Over the course of his 18-year career, he has worked on Virgin Atlantic, Toyota, Coca-Cola, American Express, Old Spice, Nike, Facebook and Sony. Of joining Deutsch, Gallagher said: "I'm really, really excited about getting to a place where digital plays such a big role in how we affect our clients' businesses. Being able to work under Jeffrey Blish and Winston Binch to bring the best integrated strategic thinking to the table is sort of the dream scenario. And the pressure to feed inspiration and opportunities to creative and design talent like Matt O'Rourke, Jerome Austria and Nathan Iverson is what strategists live for. I can't wait to get started."

So it's all about content marketing and native advertising now, right? Did you know there's an awards show for content marketing? Even if you didn't, you'd hardly be surprised there is. After all, there's an award event for everything in advertising. There might even be an award for marketing directors who say: "Can we make the logo bigger?" In any case, the Pearl Awards has issued its call for entry. Entries can be submitted through September 9th, will be judged by a team of content marketing experts in five cities; Atlanta, Chicago, New York City, Washington, D.C. and San Francisco. Winners will be announced and celebrated at a ceremony on Tuesday, November 11th at Apella in New York City. Last year’s top winners included Rodale Grow, McMURRY/TMG and Pace, as well as international entrants Head Office, Spafax and Bauer Media Group for clients such as Whole Foods, UPS, WebMD, Mercedes-Benz, Dove and more.

Recommend (1) Print RSS
  • RPA Is Doing Movember 80's Style

    So GSD&M got in on the whole Movember thing by...launching a Spanish telenovela. Yeah, I know. Read about that here. Not to be left out, RPA was inspired by some 80s-themed nostalgia and decided to go that route for their own agency's participation in the Movember agency challenge. Yeah, it's ...
  • TDA_Boulder Agency Is Putting Applicants to the Truest of Tests: Two Days in Vegas at the Agency's Holiday Party

    Ad agencies like to make a big deal out of things. And they like to go to Vegas. Looking to hire an art director, the agency created a police-themed application, complete with fingerprinting document, which read, "There's only so much you can learn from an applicant over the course of ...
  • Sid Lee Opens LA Office In Cient Movember Foundation's Office Space

    Well, here's a feelgood story. Sid Lee is opening a Los Angeles office in the headquarters of men's health charity Movember Foundation. The agency, which already does pro bono work for the charity, will further help the cause by moving in and paying rent. The move follows the opening of ...
  • McKinney CCO Oversimplifies, Publicis CEO Over-Complicates And Saatchi & Saatchi China Thinks Its Employees Are Wasteful

    Hmm. McKinney Chief Creative Officer Jonathon Cude said: "Only two things matter: The work and the people who do it. It's that simple and it's that hard." But Publicis Worldwide CEO Arthur Sadoun says: “The only thing that really matters today for us is to understand how technology is impacting the business ...
  • This Guy Argues Doing Crowdsource Work Could Land You Your Dream Agency Job

    Asad Khan, Founder and CEO of creative crowdsourcing platform CopyShoppy, thinks crowdsourcing is awesome. And why wouldn't he? After all, that's what his company does. Well, he's out with a five-point argument entitled 5 Myths About Crowdsourcing Creative Work that explains why there's nothing wrong with the advertising community embracing ...
  • Michael Roth: If It Were Up to Martin Sorrell, There Would be One Holding Company

    So Dentsu would like to make it known that it's not looking to make acquisitions in the digital space. Hmm. Of the mindset, Dentsu Aegis Network Chairman Tim Andree, speaking at the annual Morgan Stanley Technology, Media and Telecoms Conference in Barcelona, said: "Acquisitions are not a strategy in and ...
  • Are Ad Agency Employees the Biggest "Empty Labor" Slackers?

    Well, well, well. Is an ad agency one of the places where workers waste the most amount of time engaging in "empty labor"? In a new book, Lund University Sociologist Roland Paulsen examines the notion of empty labor interviewing people from various industries. Paulsen found, on average, that employees across ...
  • President Obama Surprises Australian Ad Man By Using His 29-Year-Old Tagline In Speech

    Australian ad man Tim Bond is happy. Really, really happy. In 1985 Bond was working for D'Arcy MacManus and Masius and was asked to come up with a tagline for Queensland. He thought about the task for ten weeks. And out came "Beautiful one day, perfect the next." It became ...
  • This Creative Brief Was Delivered With Oculus Rift and A Treadmill

    Talk about an all-inclusive, complete brief! As part of its annual Creative Press Challenge, Dutch newspaper Persgroep briefed 110 creatives on the Iranian refugee situation for the charity group UAF by immersing them in the very issue they would be assigned to tackle. How? By using the virtual reality technology ...
  • Leo Burnett Employees Do Shots And Slap Each Other In The Face To Improve Creativity

    What's an ad agency to do when it's had enough bad ideas and it simply can't take it any longer? It invites their employees to do shots and slap each other in the face, of course! As part of its participation in Strategy Magazine's Agency of the Year event in ...
>> MAD Archives