Doh! The boys get caught acting like boys again. In "Marketing Magazine," Nicola Kemp writes, "Tinder is having a moment. Wedged in the back of a sweaty lift at
a London advertising agency last week, I was the unfortunate eavesdropper on two male executives discussing the relative merits of a client. 'I’d swipe right for her' was the consensus. The
ubiquitous dating app has entered the vernacular, and technology has presented the uninspired with yet another platform for sexual objectification. A platform that is being embraced to the tune of 800
million swipes a day." Guys in advertising agencies objectifying women? Say it isn't so! Any of you ad guys want to fess up?
The ad tech space is heating up. Partnerships. Acquisitions. Affiliations. You name it, it's happening. The big news this week is the possible acquisition of Criteo by Publicis Groupe. Goldman Sachs Analyst Debra Schwartz sees consolidation within the space, and she views Criteo is the most likely target. Last week Les Echos reported that Publicis has restarted talks to buy Criteo. Reuters later reported a deal was unlikely. Whatever the case may be, Schwartz thinks the space is heating up and said: "While M&A in ad tech over the last five years has largely been driven by sub $500mn private deals, we see several factors including high cash balances, increasing disparity in valuations, an evolving competitive landscape, and growing benefits of scale that could accelerate the pace and scale of activity. We reiterate our view that Criteo could be a valuable asset to several in the digital ecosystem including agencies, publishers, and ad tech pure plays."
Now that Pernod Ricard USA is out with that very cool Jeff Bridges "White Russian" ad for its Kahlua brand, Pernod has selected Dentsu's 360i to handle media planning and buying as well as social media. Of the selection, Pernod Ricard USA Senior VP of Marketing Pierre Berard said: "Our decision to select 360i came down to our confidence in the quality of the team, as well as their data-driven brand insights and sales-building ideas. We also felt they had a strong vision for the new media landscape." Wait, what? Even without David Berkowitz?
Oh, now it's a Florida homecoming! Remember Jordan Zimmerman of Ft. Lauderdale-based Zimmerman? You know, the guy who promised to have lunch with and give an agency tour to anyone who impressed him? Well he's hired back Michael Goldberg to become the agency's CEO. Goldberg was CEO of Harris Durry Cohen in 2003 when Zimmerman acquired the shop. Goldberg stayed on until 2011 when he left for Porter Novelli and then Deutsch New York. He's now returned to Zimmerman. Of the homecoming Zimmerman said: "I know how to grow retail business, and Michael is a master at using our proprietary tools and the tools of advertising to help accelerate that growth. The magic formula between us has always been our mutual respect -- and our having the courage to occasionally collide." Ouch. Some bad blood back in the day?
Creatives Without Borders, a nonprofit organization that aims to better the lives of underserved individuals and communities by connecting creatives and doers, has launched a program to show
support and bring aid to those in need in Nepal.
In addition to providing food and other aid, Creatives Without Borders is encouraging people to send photos, videos and letters to show support for those who have and are still suffering from the earthquake in Nepal. The images will be projected on a large screen on Wednesday, May 6 at 8 p.m. at Naya Bazar in Kathmandu and be accompanied with live music.
Reports about what has been done and is being done in the country will also be showcased to help locals to understand what efforts are being exercised across the country.
You can show your support for the effort by sending your images, videos and letters to firstname.lastname@example.org or by using #cwbnepal when posting to social media.
The Bellevue, Washington-based clothier Eddie Bauer has hired Jose Cabaco as its new vice president and brand creative director. Previously global creative director at Nike's Center of Design
Excellency, Cabaco has a long history of agency work at shops such as Young & Rubicam, Leo Burnett, Saatchi & Saatchi, Grey, Wieden+Kennedy and Euro RSCG. He also ran his own agency called
Of the hire, Eddie Bauer CEO Mike Egeck said: “We are very excited to welcome Jose to Eddie Bauer. Jose has a proven track record of being able to develop emotionally compelling brand stories that inspire consumers. His talents will be vital as we continue to amplify our voice within the active outdoor community.”
And so the NewFronts. That time when all things digital trot out their offerings to all things agency in hopes that the latter opens its wallet for the former. And any time you give a marketing
person a chance to get on stage and sell themselves, what you usually end up with is, well, something other than normal.
Today, it seems, DigitasLBi pulled out all the stops and went full on gospel. According to this tweet, it seems the agency has gone biblical.
So what was the epic craziness all about? The agency struck a deal with Vox Media that offers the agency a first look at Vox Media's native product, Chorus for Advertising. Ah ha! There's the gospel tie in. Now it all makes perfect sense.