Doh! The boys get caught acting like boys again. In "Marketing Magazine," Nicola Kemp writes, "Tinder is having a moment. Wedged in the back of a sweaty lift at
a London advertising agency last week, I was the unfortunate eavesdropper on two male executives discussing the relative merits of a client. 'I’d swipe right for her' was the consensus. The
ubiquitous dating app has entered the vernacular, and technology has presented the uninspired with yet another platform for sexual objectification. A platform that is being embraced to the tune of 800
million swipes a day." Guys in advertising agencies objectifying women? Say it isn't so! Any of you ad guys want to fess up?
The ad tech space is heating up. Partnerships. Acquisitions. Affiliations. You name it, it's happening. The big news this week is the possible acquisition of Criteo by Publicis Groupe. Goldman Sachs Analyst Debra Schwartz sees consolidation within the space, and she views Criteo is the most likely target. Last week Les Echos reported that Publicis has restarted talks to buy Criteo. Reuters later reported a deal was unlikely. Whatever the case may be, Schwartz thinks the space is heating up and said: "While M&A in ad tech over the last five years has largely been driven by sub $500mn private deals, we see several factors including high cash balances, increasing disparity in valuations, an evolving competitive landscape, and growing benefits of scale that could accelerate the pace and scale of activity. We reiterate our view that Criteo could be a valuable asset to several in the digital ecosystem including agencies, publishers, and ad tech pure plays."
Now that Pernod Ricard USA is out with that very cool Jeff Bridges "White Russian" ad for its Kahlua brand, Pernod has selected Dentsu's 360i to handle media planning and buying as well as social media. Of the selection, Pernod Ricard USA Senior VP of Marketing Pierre Berard said: "Our decision to select 360i came down to our confidence in the quality of the team, as well as their data-driven brand insights and sales-building ideas. We also felt they had a strong vision for the new media landscape." Wait, what? Even without David Berkowitz?
Oh, now it's a Florida homecoming! Remember Jordan Zimmerman of Ft. Lauderdale-based Zimmerman? You know, the guy who promised to have lunch with and give an agency tour to anyone who impressed him? Well he's hired back Michael Goldberg to become the agency's CEO. Goldberg was CEO of Harris Durry Cohen in 2003 when Zimmerman acquired the shop. Goldberg stayed on until 2011 when he left for Porter Novelli and then Deutsch New York. He's now returned to Zimmerman. Of the homecoming Zimmerman said: "I know how to grow retail business, and Michael is a master at using our proprietary tools and the tools of advertising to help accelerate that growth. The magic formula between us has always been our mutual respect -- and our having the courage to occasionally collide." Ouch. Some bad blood back in the day?
In an ingenious, holiday-themed effort designed to call attention to the importance of the Oxford comma in certain situations, San Francisco-based MUH-TAY-ZIK | HOF-FER has launched a browser bookmark-let that will automagically add missing Oxford commas.
A video accompanies the effort with clear examples as to why you really should employ the Oxford comma at times. The video says "Missing Oxford commas ruins Christmas." It then cites some unintended results such as "I was shopping for your Christmas presents, toilet paper and prunes," "We went caroling with our dogs, grandma and grandpa" and "Merry Christmas from your parents, Santa and Rudolph." Images accompany the statements to illustrate just how wrong those sentences are without the Oxford comma.So if you're ever confused as to whether or not the Oxford comma is necessary, you can recall the awkward examples given in the video.
Like the holidays? Like games? Then Deep Focus has something you might like. The agency has developed an old school interactive game called #DeepSnow. The agency developed it from scratch using Google Maps, HTML5, WebSockets, SASS, OpenLayers, and custom animations.
The aim of the game is to steer a snow plow through the streets of New York City and rescue Deep Focus employees and toys spilt by Santa from the grasps of a winter snowpocalypse. In tandem with the web experience, players use their mobile device as a game controller. Data from the phone’s gyroscope is used to power the steering wheel for the snowplow as it maneuvers around angry Yetis and actual NYC landmarks on the computer screen.
And, of course, there's a charity element to the game. Because, after all, agencies need to somehow make up for their self-centered, egotistical outlook on life they vamp the rest of the year. Virtual points earned during game play will be turned into physical toys donated to Toy For Tots.
Oh the agency holiday card. Yawn. Oh wait, not yawn! Some agencies actually put some thought into the mundane annual event. One such agency is Digitas Health LifeBrands which has come up with something a little more meaningful. The agency has launched HUG, a social media campaign which aims to generate awareness of charities and provide a monetary donation from the agency to charities which are nominated by employees.
In its fifth year, the program involves employees from the New York, Philadelphia, London, and San Francisco offices who have nominated 24 charities to compete to win money. Each week visitors to the Group HUG Facebook page will vote for their favorite charity by “liking” and “sharing” the logos from the charities. At the end of the campaign, which runs through the end of December, there will be four winning charities.Check out the Group HUG video trailer here and be sure to visit the Group HUG Facebook page to vote for your favorite charity. After all, what better way to celebrate the season of giving than with a nice big Group HUG?
What if you had to pitch Christmas to a focus group? As we all know, focus groups are a disastrous means of coming to consensus on anything. And that's pretty much what happens in this video created by Ogilvy & Mather Paris.
After explaining some of the elements of Christmas such as a fat old man with a big beard, a little girl asks, "Why do I have to sit on his lap?" Just let that one sink in for a minute. Ick. Another woman offers up, "You know who else sneaks into your house through the chimney? Rapists." Ouch! This isn't going well.
The confusion continues with focus group members wondering why Christmas is proposed to be in December instead of the much warmer August. And why the fat guy gets all the credit when he doesn't even buy all the gifts. One panelist even claimed proposed Christmas carols make him feel horny. No, not going well at all. And let's not even get into New Year's Eve.
Copywriting legend Dick Rich passed away from a heart attack on November 1. He was 84. His daughter, Karen Rich, made his death known last week. Rich, along with Mary Wells and Rich
Greene, was one of the founders of the storied Wells Rich Green ad agency and creator of classic 60's work for Alka-Seltzer and Benson & Hedges.
He was known for his confident approach to his work telling The New York Times in 1983: “Clients don’t come to me for O.K. advertising. They come to me for great, great advertising.”
A real man’s man who will be missed.
Last month, we reported Canadian Agency, Cossette, was in talks with Chinese agency, BlueFocus Communications Group, to be acquired. That deal has been sealed for $210 million.
The sale involved the acquisition of a majority stake in Cossette's parent company, Quebec City-based Vision7 International, whose assets also include PR firm Citizen Relations. Of the acquisition, BlueFocus CEO Oscar Zhao said, “Having Vision7 join the BlueFocus family will help us gain better access to the North American market and emphasizes our ‘To Be Global’ strategy."
In its apparent quest for global domination BlueFocus last year acquired London-based social agency We Are Social as well as a 20 percent stake in PR firm Huntsworth.