Doh! The boys get caught acting like boys again. In "Marketing Magazine," Nicola Kemp writes, "Tinder is having a moment. Wedged in the back of a sweaty lift at
a London advertising agency last week, I was the unfortunate eavesdropper on two male executives discussing the relative merits of a client. 'I’d swipe right for her' was the consensus. The
ubiquitous dating app has entered the vernacular, and technology has presented the uninspired with yet another platform for sexual objectification. A platform that is being embraced to the tune of 800
million swipes a day." Guys in advertising agencies objectifying women? Say it isn't so! Any of you ad guys want to fess up?
The ad tech space is heating up. Partnerships. Acquisitions. Affiliations. You name it, it's happening. The big news this week is the possible acquisition of Criteo by Publicis Groupe. Goldman Sachs Analyst Debra Schwartz sees consolidation within the space, and she views Criteo is the most likely target. Last week Les Echos reported that Publicis has restarted talks to buy Criteo. Reuters later reported a deal was unlikely. Whatever the case may be, Schwartz thinks the space is heating up and said: "While M&A in ad tech over the last five years has largely been driven by sub $500mn private deals, we see several factors including high cash balances, increasing disparity in valuations, an evolving competitive landscape, and growing benefits of scale that could accelerate the pace and scale of activity. We reiterate our view that Criteo could be a valuable asset to several in the digital ecosystem including agencies, publishers, and ad tech pure plays."
Now that Pernod Ricard USA is out with that very cool Jeff Bridges "White Russian" ad for its Kahlua brand, Pernod has selected Dentsu's 360i to handle media planning and buying as well as social media. Of the selection, Pernod Ricard USA Senior VP of Marketing Pierre Berard said: "Our decision to select 360i came down to our confidence in the quality of the team, as well as their data-driven brand insights and sales-building ideas. We also felt they had a strong vision for the new media landscape." Wait, what? Even without David Berkowitz?
Oh, now it's a Florida homecoming! Remember Jordan Zimmerman of Ft. Lauderdale-based Zimmerman? You know, the guy who promised to have lunch with and give an agency tour to anyone who impressed him? Well he's hired back Michael Goldberg to become the agency's CEO. Goldberg was CEO of Harris Durry Cohen in 2003 when Zimmerman acquired the shop. Goldberg stayed on until 2011 when he left for Porter Novelli and then Deutsch New York. He's now returned to Zimmerman. Of the homecoming Zimmerman said: "I know how to grow retail business, and Michael is a master at using our proprietary tools and the tools of advertising to help accelerate that growth. The magic formula between us has always been our mutual respect -- and our having the courage to occasionally collide." Ouch. Some bad blood back in the day?
While every morning she's grateful her clients haven't become part of some social media disaster and Twitter is her go to outlet for news, Huge (no, she isn't huge -- that's the name of the agency)
Director of Earned Media Alyssa Galella says that if she weren't working at Huge, she'd love to be "a detective. Or work in an animal shelter. I would basically be Ace Ventura, Pet Detective."
That's an interesting goal for a woman who was recently named one of PR Week's Innovation 50 or who accomplished a killer social media stunt by sending 99 boxes of Cap'N Crunch cereal to Jay-Z who later mentioned the stunt on the radio. Of course, yes -- she's just kidding, but Ace Ventura who certainly was a character. And I like people who aspire to be interesting characters.
But what's most interesting about Galella, who is far from being an old timer, is her wise view of social media today. She says, "There's no longer a dividing line between 'media' and 'social media.' You need to be fluent in both traditional media relations and social media to do your job most effectively. Most of what I've learned hasn't been on the clock, either -- take the initiative to read a ton, be active on social media, attend events, and take classes you're interested in." You know -- become educated in the ways of life.
Thank God. Someone who doesn't think Facebook, Twitter and Snapchat are the only valid forms of media in existence.
The Warc 100, an annual list of the best agencies based on an analysis of winning campaigns across 87 different award events or competitions, has named Lowe Lintas India the number one agency on its 2015 list. The agency scored 213 points and was closely followed by AMV BBDO with 191 and Colenso BBDO with 148.
Of the recognition, Lowe Lintas
India CEO Joseph George said: "We have had a terrific run on creative effectiveness this year across the globe; and all the accolades have further reinforced our belief in the type of work we want to
do and believe in."
Chicago's Starcom MediaVest Group Chicago was named top media agency, followed by PHD Mumbai. 360i New York was named top digital agency with R/GA New York taking second place.
The Warc 100 is a ranking of top marketing campaigns and companies that the organization says is based on their performance in effectiveness and strategy competitions. The organization does not disclose the competitions that it uses to devise the ranking.
Clearly Havas Chicago hasn't been paying attention to recent research that found open office space to be decidedly less productive than that of the old school office. The agency recently completed
a $10 million renovation of its 81,000-square-foot River North office space transforming two floors of office space into a wide open, unproductive free-for-all.
And get this. The agency used to occupy three floors. Now it occupies two. They say that's because the new office design uses space more efficiently. Translated into English, that means stuffing the same amount of bodies into a smaller space to save money.
The new design has done away with all offices and added all the usual distracting crap you'd expect to see in an advertising agency: graffiti, a soda fountain and a bubble hockey table. They've even added bicycle racks and a "town hall" meeting area with bleachers. Oh, and they've given the new space a cute new name; Havas Village. Because yeah -- it takes a village to raise children and, well, that's pretty much what ad agency people are; spoiled little brats who prefer a playpen instead of an office in which to "work."
Okay, that's harsh, but I can say that because I've been there.Of the new space, Havas Chicago CEO Paul Marobella said: "The big part of this space, outside of how cool it is, is that it's really built for utility and built for a purpose. Creative, media, strategy and account all sit together, organized by account. What's different about us is we can make a decision on Monday and it will be implemented by Friday."
It's really kind of strange -- and, well, depressing -- that actual adults with actual jobs in actual ad agencies that are actual businesses that, you know, are run by actual adults actually need
advice like this, but apparently this is the case.
Penning a piece for The Chattanoogan (what the hell kind of name for a news outlet is that?), Connect Marketing Head Honcho Clint Powell has some advice that really shouldn't be the kind of advice that actual adults need. Kids, maybe, but actual adults? No. In any event, he wrote the piece and if you've worked in the ad business for any length of time, you know full well there are, unfortunately, plenty of people who need this advice.
His advice? Knowing when to say things clearly and in a way that doesn't waste other people's time nor make you end up looking like a fool. He offers up four things that are perfectly okay to say but for some reason, people are too scared to say them. They are "I am sorry," "I can not do that," "I don't know" and "Let's be clear." You can read his whole article for the details but, seriously, you really shouldn't have to.
Toronto-based agency john st. has made an interesting hire. Hoping to beef up their digital services, the agency has brought in "an accomplished entrepreneur with over 15 years of experience
building global digital media and consumer internet businesses from concept through to final acquisition."
So who did the agency hire? The guy's name is Tom St. John. Yeah. No kidding. john st. hired St. John. Like, when does that ever happen?
Of joining the agency, St. John says, “I feel that john st. has done some of the most innovative digital work in the country for some time now, but I believe that there is room for them to lead the broader digital discussion with clients. Analytics, social ROI, branded content, mobile advertising, online video -- these are just some of the challenges our clients are facing, and we can help them maximize those opportunities.”