• by Steve McClellan  @mp_mcclellan, November 4, 2014

The Washington State Lottery has retained Seattle-based Cole & Weber United as its Agency of Record after a government-mandated review.

Having successfully defended the assignment, the shop has been awarded a six-year $72 million contract to service the account.

The scope of work includes creative advertising, and media planning and buying across all channels and serving as strategic marketing lead on the account.

Also participating in the pitch were Publicis Seattle and Magner Sandborn, based in Spokane.  

CWU also recently won an assignment for Hawaiian Airlines.

Separately, CWU, part of WPP’s United Group of Creative Agencies, has appointed Patrick McKay Executive Creative Director.  McKay will lead the creative team and will be an integral part of the agency management team.

McKay comes to CWU after a stretch of freelance work with such agencies as Mullen, Crispin Porter + Bogusky, Publicis, Mother and BBDO, among others. Prior to that, McKay was a CD at both Wieden & Kennedy London, and Goodby, Silverstein & Partners in San Francisco.

Among clients McKay has created campaigns for are Starbucks, Microsoft, Milk, Viacom, Nokia, Comcast and Honda.

“Pat is an awesome addition to the team,” Mike Doherty, President CWU.  After winning Hawaiian Airlines and renewing the Washington State Lottery for another six years, Pat’s talent will ensure we continue our growth and momentum. “