• by Tyler Loechner  @mp_tyler, January 12, 2015

Digital ad measurement firm DoubleVerify on Monday announced it has received Media Rating Council (MRC) accreditation for its video ad quality measurement technology, which includes video ad viewability ratings.

DoubleVerify launched its suite of video ad quality tools, dubbed Video+, last fall. The company’s display ad measurement tools received MRC accreditation in early 2013.