• by Richard Whitman , Columnist, January 14, 2015

Oh, this is just too funny. Those cocky youngsters over at Snapchat are holding firm on their asking price of $750,000 for one day of disappearing ads. Damn, that's a lot of coin to reach flirty 14-year-old girls who should be paying attention to their teachers instead of Snapchatting with their friends during school. 

For comparison sake, one day of Masthead advertising on YouTube costs $500,000. And those ads don't disappear! Apparently, most agency buyers are balking at the price. One agency exec told AdWeek, "I don't think Snapchat can get what it's asking. They're going to have to negotiate down."

A client side exec added: "I'm a big fan of Snapchat, but they are going to market with rates that are significantly higher than what's competitive out there. It is difficult to go forward with a deal with Snapchat at the prices they are quoting."

Yes, Snapchat, just like every startup, has to make money. And the go to model is advertising. But have some humility. Or a brain. Take your choice. You don't have to be a pompous ass about it.