• by Sarah Mahoney  @mahoney_sarah, February 9, 2015

Dame Helen Mirren is the queen of growing bolder, and is starring in a new TV spot in the U.K. for L’Oreal Paris’ Age Perfect skincare line. Part of its “The Perfect Age” campaign, the ad starts with the actress faux-gracefully accepting a seat offered to her by a younger woman at a bus stop. The leather-clad lovely says L’Oreal “helps me look like me.” McCann London and McCann France are the agencies.