• by Sarah Mahoney  @mahoney_sarah, February 26, 2015

What happens when Caterpillar trucks in a single generator to Yuhu Village, a remote town in China? It cranks out 252,000 watts and fires up 8,840 lanterns in one of the prettiest small-town festivals this side of Beijing, that’s what. (The drums, dancers and fireworks don’t hurt the atmosphere, either.) Ogilvy & Mather in New York created the two-minute spot, which is part of the heavy-equipment company’s #BuiltForIt campaign; see it here.