Cosmetics brand Lush has replaced First Direct as the best brand for customer experience, according to KPMG Nunwood’s latest UK rankings. The retailer climbs
three places to claim the top spot, pushing First Direct into second place and John Lewis down one position to take third in the annual Customer Experience Excellence Top 100. Entertainment retailer
Richer Sounds, meanwhile, has jumped 18 places to enter the top 10 at number four, and QVC moves down two spots into fifth place.
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