NEW! WestJet Campaign Profiles Man Disguised As Dog To Save Money On Airfare

Some people will do anything to save money -- like impersonating an animal. In Publicis London's first work for WestJet, a Canadian low-fare airline, viewers meet a man who's so frugal he has no problem dressing like a dog if it safes him money on airfare. "Dave The Dog" is a 90-second video promoting the launch of WestJet's routes between the U.K and Canada. Shot mockumentary-style, the video stars Dave, a man who loves his girlfriend but hates paying full price to visit her in Canada. So to cut costs he goes all in as a dog, from flying in a dog cage, being quarantined post-trip and eating dog food in a kennel. Dave is fine with all of this until he sees an ad for WestJet highlighting its cheap airfare and asks if the ad is a misprint. That kibble was hard to swallow. Watch it here.

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