Tequila Avión is introducing what it is calling its first 360-brand platform that it is has dubbed Yo/Elevado.
Developed with AOR Opperman Weiss, the platform introduces a new aesthetic and design system, executed through a variety of channels from film to out-of-home, on- and off-premise point-of-sale and experiential.
A short film is the central piece of the larger campaign, called "Tequila Elevado a un Arte," that celebrates “the true soul and rich culture” of the brand born in the mountains of Mexico at a place called Jesus Maria.
The campaign has a social-media component, as well as out-of-home in key markets, such as Los Angeles, New York, Miami, Houston, Philadelphia, and Washington DC.
Shorter product-focused spots will launch across digital media, including Hulu, Spotify, and Facebook to highlight the different stages of the production process resulting in tequila “elevated to an art.”
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