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Out-Of-Home Agency Posterscope USA Focuses On Real-Time Planning, Creative
- PRWeb, Wednesday, June 15, 2016 7:35 AM
Out-of-Home (OOH) agency Posterscope USA is pivoting to focus on dynamic creative, real-time planning and buying, and advanced audience measurement, all supported by investment in technology, data, and senior talent. The agency is integrating the recently acquired Liveposter technology platform in the U.S. allowing brand advertisers to deliver data-driven, targeted digital content at scale and across multiple OOH operators. Kenneth Brinkmann will lead a dedicated team responsible for helping clients use the Liveposter technology. Posterscope formally acquired Liveposter and its platform last month after using the technology platform in a number of campaigns executed for marquee brands such as FanDuel, GM, and Reebok in the past year.
