• by Tanya Gazdik , October 3, 2016

Honda is joining forces with Tested and Adam Savage for six original “Features Not Standard" episodes spotlighting the 2017 Honda Ridgeline pickup truck.

Savage, former host of the “Mythbusters” TV series, focuses on entertaining custom builds (like a mobile movie theater, the ultimate dirt-bike mobile pit-stop, a mobile campsite and a weather balloon launchpad) that highlight unique Ridgeline features such as the lockable in-bed trunk, truck bed audio system and dual action tailgate.

The partnership helps Honda to highlight the versatility and functionality of the Honda Ridgeline, said Phil Hruska, manager of media strategy, American Honda Motor Co., Inc.

“Challenging convention is a common thread that the Honda Ridgeline and Adam Savage and his Tested team share,” Hruska tells Marketing Daily. “This partnership gives Honda the opportunity to showcase the Ridgeline’s unique capabilities and features through Tested’s out-of-the-box custom builds, while adding a sense of fun and adventure that resonates with this audience.”

The webisodes are the latest in media programming to support the integrated marketing campaign for the completely redesigned 2017 Honda Ridgeline, now available in dealerships nationwide. The online series will be shared on Tested.com as well as Tested’s YouTube channel, which has over 2 million subscribers, and on UPROXX.com.

The effort is aimed at consumers who are passionate about DIY, camping, fishing and home improvement.

“Honda’s partnership with Adam Savage and Tested is targeting truck and/or SUV intenders who are looking for a versatile vehicle that fits with their active lifestyle, while at the same time offering comfort and technology,” Hruska says.