• by Larissa Faw , October 11, 2016

Ad shop Red Tettemer O’Connell + Partners (RTO+P) and craft spirit brand Peach Street Distillers are rolling out the first in a series of limited-edition seasonal batches of TuB Gin called “Hoppy Plum.”

For the agency, the project is part labor of love and part immersive learning about a business and brand they market.

The TuB spirits brand launched in 2008 with a partnership between RTO+P and Peach Street.

Since TuB’s inception, RTO+P has led all the visual identity, branding, packaging and marketing duties for the brand.

For a time, RTO+P CEO Steve Red worked at the distillery to get an inside look at the operation.

The “Hoppy Plum” flavored gin is the first of a series of special-edition flavors that will be released to select markets over the holiday season.

"We want to open up new mouths and minds to TuB Gin by releasing special, seasonal batches that will add a twist to entertaining and the enthusiast’s tastes," says Red.