Tapad Appoints Igor Elbert Data Science Lead

Tapad, a provider of cross-device marketing technology, on Monday named Igor Elbert VP of data science.

A data science and analytics veteran, Elbert will be responsible for leading Tapad’s data science team, which works on machine learning and graph techniques for Tapad’s Device Graph, analytics, and programmatic ad buying optimization capabilities.

Elbert joins the Tapad team with more than 20 years of software engineering and data science experience. Most recently, he handled predictive analytics and data mining at Gilt Groupe. Prior to that, he served as vice president, quantitative analytics, at Barnes and Noble.

He will report to Dag Liodden, the company’s co-founder and CTO.

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