Rise In Broadband-Only Homes Using TV Antennas

Broadband-only homes are increasingly using digital and other antennas to receive TV.

In the third quarter of 2016, Parks Associates says 15% of those homes use antennas for TV reception. This percentage has been steadily rising since the second quarter 2013, when it was under 9% of those broadband-only homes.

For 2017, there will be a projected 17.2 million broadband-only homes, according to The Diffusion Group. In 2016, there were an estimated 99.4 million traditional pay TV homes and 98.7 million in 2017, per eMarketer.

Parks said that last year, twice as many subscribers downgraded their pay-TV service versus the number who upgraded it -- 12% versus 6%. In addition, one-half as many “cord nevers” eventually signed up for pay TV services in 2016 (2%) as in 2015 (4%).

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Traditional linear pay-TV subscriptions have also dropped each year since 2014, and are now at 81% of U.S. broadband households as of the third quarter of 2016.

Declines in traditional pay TV service, according to Parks, are attributable to growth in the OTT video market, increasing costs for pay-TV services, and consumer awareness of available online alternatives.

Parks says 63% of U.S. broadband households subscribe to at least one OTT service; 31% of U.S. broadband homes have multiple OTT service subscriptions.

2 comments about "Rise In Broadband-Only Homes Using TV Antennas".
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  1. Paula Lynn from Who Else Unlimited, January 19, 2017 at 7:35 p.m.

    Comcast raised the cost of each transmission box another $6 for 3 boxes this month which is more than the rental cost last month. Many families can have 5 sets in their house so it could cost them another $120 per year. What do you think these unsubstantiated, though with lots of words and papers, raises is going to do ? They have had about 4 rate increases for one thing or another within 12 months. Odds have it, the next 4 years it will be going up faster. What do you think will push people out of everything but basic ?

  2. Richard Arreguin from Texas Media Link, January 20, 2017 at 5:46 p.m.

    left cable television for an ota antenna   saving  $125 a month  

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