• by Philip Rosenstein , March 7, 2017

Connecting robust audience data with cross-device technology solutions is helping brands better target and understand consumers.

A new partnership announced on Tuesday between Eyeota and Adbrain aims to improve the understanding of consumer behavior across mobile app and mobile Web environments.

The partnership will extend Eyeota’s audience data from desktop to mobile platforms. Data provided to Eyeota clients will be available through demand-side platforms.

“As more marketers continue to invest heavily in mobile, our partnership puts us in a great position to provide mobile data segments that help marketers take their campaigns to the next level," stated Eyeota CEO Kevin Tan.

“Adbrain has a unique position in the market by being independent of media, which allows the company to be laser-focused on the quality of its data,” added Tan.