MediaBrix Rebrands As Receptiv, Launches DMP

MediaBrix, an in-app mobile video ad platform, on Wednesday said it has rebranded the company as Receptiv, along with its programmatic video marketplace and managed services.

The company also launched a first-party data management platform (DMP) called Motiv. It said the DMP is built on billions of mobile data points across more than 1,300 premium apps and 150 million DeviceIDs.

Receptiv also said its latest generation of products now supports Interactive Advertising Bureau standard ad units that can be skippable and/or rewarded units.

Receptiv said that its video marketplace offers verified app inventory that's 100% viewable, human, and measured by Moat and Integral Ad Science.  In addition, the company said it complies with the Video Player-Ad Interface Definition (VPAID) standard.

The company said it is trying to solve the problem of getting both scale and quality in mobile apps. With the DMP, it also aims to target consumers’ location, behaviors, purchase intent, and emotions.

“Right now, quality in-app video advertising experiences don’t exist in programmatic -- they barely exist anywhere,” Ari Brandt, CEO and co-founder of Receptiv, told Real-Time Daily via email.

The company also named Derek Weingarten vice president of programmatic sales. He was most recently at OwnerIQ.

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