• by Karlene Lukovitz  @KLmarketdaily, May 11, 2023

Fubo has partnered with iSpot.tv to offer connected TV (CTV) measurement across its advertising inventory.

Through iSpot’s cross-platform TV measurement solution, the sports-focused streaming service can now quantify the number of ad impressions delivered to incremental households not reached on linear TV and person-level audience estimates to account for co-viewing.

According to Fubo, an iSpot measurement study done for three major TV advertisers in different industries found that on average, 40% of ad impressions served on Fubo reached incremental households that were unreachable on linear TV.