Netflix Crackdown On Password-Sharing To Hit Younger Viewers
- by Robert Williams , June 12, 2023
Faced with greater pressure to boost revenue amid growing competition in streaming video, Netflix last month began preventing subscribers from sharing passwords with people outside their households, such as friends and family.
Early reports indicate that the restrictions are working, with the company seeing a rise in subscriptions. The crackdown …
Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.
