• by Fern Siegel , July 31, 2023

Jewellery company Abbott Lyon appointed St Luke’s as its lead creative agency. The assignment followed a competitive pitch. Abbott Lyon was named in the London Sunday Times as one of the 100 fastest-growing companies in the U.K.

St Luke’s remit is to develop a new brand creative platform and all above-the-line communications and branding. Its first work for the company will appear later this year.

Founded by Jezz and Nick Skelton in 2014, Abbott Lyon specializes in premium, personalized jewellery. It has collaborated with  personalities and influencers, including Stacey Solomon, Saffron Barker, Gemma Owen and Olivia Attwood.

The brand has recently expanded its inventory to include personalized bags and watches and is scaling its presence in the U.S.

The first piece of work will be idents for Attwood’s "Getting Filthy Rich," a documentary that explores selling sex online.

Ed Palmer, managing director of St Luke’s, said: “Abbott Lyon is experiencing consistent double-digit growth year after year, thanks to a brilliant team and a compelling proposition. We are thrilled to be on the ride with them, and help propel the brand even further forward."