• by Joe Mandese  @mp_joemandese, August 30, 2023

Former long-time GroupM chief Irwin Gotlieb has joined the board of directors of advertising data platform Advocado.

Since retiring as global chairman and CEO of GroupM, Gotlieb has taken a number of board positions at ad industry-related data companies, including Comscore, Invidi and Adelaide.

Advocado, which describes itself as a source for "advertising occurrence and consumer engagement insights," is based in St. Louis and utilizes a patented watermark technology, natural language processing, automated content recognition, and real-time weather data to target consumers across linear and digital media.

In related news, it also named media industry veteran and technology entrepreneur Steven Saslow to its board.

“Advocado is an impressive platform company with a robust technology stack and patent portfolio, well positioned to solve a variety of industry cross platform and interoperability challenges,” Gotlieb said in a statement made as part of his announcement.