Consumers Are Likely To Distrust AI-Created Content

The growing availability of artificial intelligence (AI) technology in software promises to unleash a variety of creative forces. However, there are potential threats “as individuals with limited coding experience and bad intentions can exploit the technology for their gain,” according to a report by research firm Ipsos.

More than a …


Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.


Next story loading loading..

Discover Our Publications