• by Karlene Lukovitz  @KLmarketdaily, October 30, 2023

The average U.S. streaming household could save $366, on average, by switching from premium SVOD tiers to ad-supported/AVOD tiers, according to new research from Parks Associates.

The average streaming household subscribes to 5.6 streaming services, and the top services, including Netflix, Prime Video, Hulu, Disney+, Max, Paramount+, Peacock, and Discovery+, offer or plan to offer an ad-based option that is, on average, $5.44 cheaper per month than their basic, ad-free service, per the analysis.

“The move to ad-based services provides more options for consumers, especially as they are seeking a balance between costs and the desire for multiple content options,” said Jennifer Kent, vice president, research, Parks Associates. Still, “not everyone’s favorite streaming service offers a cheaper ad-based service tier yet, and many subscribers will choose a mix of ad-based and premium options, depending on household preferences,” she notes.