US Media and Consumer Spending Trends in 2007
According to a summary by Marketing Charts, the Nielsen Company released a yearend look at US trends in 2007, issuing top 10 media and consumer spending lists, including television, the internet, advertisers, mobile, consumer purchasing trends, videogames, movies, DVDs, music and books, and more.
Among the top 10 lists issued, here are some details:
Top 10 Advertisers by US Spending on Traditional Media 2007 | ||
Advertiser | Ad $ Spent (Billion$) | %Change ('06 vs '07) |
Procter & Gamble | 2.62 | 1 |
GM | 1.36 | -22 |
AT&T | 1.35 | -4 |
Ford | 1.21 | -4 |
Verizon | 1.01 | -1 |
Johnson & Johnson | 1.00 | -11 |
Time Warner | .99 | -5 |
Toyota | .91 | -7 |
Kraft Foods | .88 | 1 |
Cerberus Capital Mgt | .87 | -11 |
Source: Nielsen Monitor-Plus, December 2007 |
Top 10 "Timeshifted" Primetime TV Programs 2007 | |
TV Program | % Increase in Viewership |
Lost | 17.6% |
Heros | 17.6 |
Bionic Woman | 16.8 |
Private Practice | 16.2 |
24 | 14.8 |
SDurvivor: China | 14.6 |
Grey's Anatomy-Thu, 9 pm | 11.8 |
House | 10.8 |
American Idol-Tue | 7.3 |
American Ido.-Wed | 6.2 |
Source: Nielsen Media Research, December 2007 |
Top 10 Programs: Product Placement, Broadcast Network TV 2007 | |
Program | Placements |
American Idol | 4349 |
Fast Cars and Superstars | 3231 |
Extreme Makeover Home | 2476 |
America's Next Top Model | 2462 |
The Biggest Loser | 2393 |
Deal or No Deal | 2028 |
Pussycat Dolls Present | 1934 |
Amazing Race All Stars | 1893 |
Hell's Kitchen | 1755 |
Beauty and the Geek | 1718 |
Source: Nielsen Product Placement Service, December 2007 |
More Top 10's from Nielsen:
For other lists issued, please see the Nielsen Trend Index.
To view the selected Top Ten charts, please visit Marketing Charts here.