• by Joe Mandese  @mp_joemandese, March 7, 2008

Media industry behind- the- scenes- string- puller and AAAA Friday morning session moderator Michael Kassan got the final day of the media conference off on a Hollywood note.

“Hey kid, want to make a movie,” he asked the audience after taking the podium to moderate the show’s “Digital Media Affected the World of Entertainment” panel. “Make it short, put it on YouTube, and if it’s good, we’ll have our people call your people.”

The point: The new world of digital entertainment, is nothing like the old world of the Hollywood dream factory. It’s an up-for-grab, anyone can play â€" studio, brand, agency, and yes, consumer â€" business that has everyone rethinking their relationships.

Another thing that differs in this new entertainment industry, apparently, is apparel.

“Did you where those red shoes when you worked at Microsoft,” Kassan asked Heavy.com’s Eric Hadley, who used to be a heavyweight at Microsoft’s MSN, but now wears snazzy red shoes on trade conference panels. Hadley demurred, but Kassan zinged, “I thought it was a Heavy affectation.”

Later, Kassan revealed his real fetish, er, motivation: “I’m looking at your shoes again. I can’t take my eyes off of them.”