Commentary
Online Video Viewing Surges
- by Jack Loechner , Staff Writer @mp_research, May 22, 2008
According to data from the comScore Video Metrix service, U.S. Internet users viewed 11.5 billion online videos during March, 2008, representing a 13-percent gain versus February and a 64-percent gain versus March 2007.
In March, Google Sites ranked as the top U.S. video property with more than 4.3 billion videos viewed (38 percent share of all videos), gaining 2.6 share points versus the previous month. YouTube.com accounted for 98 percent of all videos viewed at Google Sites. Fox Interactive Media ranked second with 477 million videos, followed by Yahoo! Sites and Viacom Digital.
Top U.S. Online Video Properties
by Videos Viewed | ||
Property | Videos (000) | Share (%) of Videos |
Total Internet | 11,476,886 | 100.0 |
Google Sites | 4,358,306 | 38.0 |
Fox Interactive Media | 477,621 | 4.2 |
Yahoo! Sites | 328,087 | 2.9 |
Viacom Digital | 249,285 | 2.2 |
Microsoft Sites | 245,453 | 2.1 |
Time Warner - Excl. AOL | 159,009 | 1.4 |
Disney Online | 108,055 | 0.9 |
ABC.COM | 100,051 | 0.9 |
AOL LLC | 100,044 | 0.9 |
ESPN | 89,760 | 0.8 |
Source: comScore Video Metrix, May 2008 Rankings based on video content sites; excludes video server networks. Online video includes both streaming and progressive download video. | ||
Nearly 139 million U.S. Internet users watched an average of 83 videos per viewer in March. Google Sites also attracted the most viewers (85.7 million), where they watched an average of 51 videos per person. Fox Interactive attracted the second most viewers, followed by Yahoo! Sites and Viacom Digital.
Top U.S. Online Video Properties by Unique Viewers | ||
?Property | Unique Viewers (000) | Average Videos per Viewer |
Total Internet | 138,576 | 82.8 |
Google Sites | 85,670 | 50.9 |
Fox Interactive Media | 54,294 | 8.8 |
Yahoo! Sites | 37,536 | 8.7 |
Viacom Digital | 26,642 | 9.4 |
Microsoft Sites | 25,194 | 9.7 |
Time Warner - Excl. AOL | 22,366 | 7.1 |
AOL LLC | 21,860 | 4.6 |
Disney Online | 12,249 | 8.8 |
ESPN | 10,053 | 8.9 |
CBS Corporation | 9,486 | 6.6 |
Source: comScore Video Metrix, May 2008 Rankings based on video content sites; excludes video server networks. Online video includes both streaming and progressive download video. | ||
Other notable findings from the March survey include:
- 73.7 percent of the total U.S. Internet audience viewed online video.
- 84.8 million viewers watched 4.3 billion videos on YouTube.com (50.4 videos per viewer).
- 47.7 million viewers watched 400 million videos on MySpace.com (8.4 videos per viewer).
- The average online video duration was 2.8 minutes.
- The average online video viewer watched 235 minutes of video.
For more information about the survey and comScore Video Metrix, please visit here.
Jack Loechner is the Editor of The Center for Media Research's daily Research Brief. You can reach him at jack@mediapost.com.