• September 30, 2008

Pepsi-Cola North America Beverages announced today that it has launched two interactive Web sites that emphasize its efforts in environmental sustainability and encourage consumers to become more environmentally responsible: PepsiEcoChallenge.com and PepsiRecycling.com,

Pepsi shares its environmental sustainability commitments at www.PepsiEcoChallenge.com, which include reducing water consumption by 20%, electricity usage by 20% and fuels consumption by 25%, all by 2015--as well as its progress toward these and other environmental goals.

Pepsirecycling.com is an interactive site that encourages visitors to recycle by taking the Pepsi Recycling Challenge. By trying their hand at a short quiz and pledging to recycle more bottles and cans, visitors can enter a sweeps to win Pepsi Stuff points, redeemable on pepsistuff.com for an array of environmentally sound prizes, including t-shirts manufactured from recycled materials. The points can also be used in the Pepsi Eco Sweeps, in which green-themed prizes like Smart Cars, bicycles and messenger bags will be up for grabs. Every point entered into the Eco Sweeps means 10 cents donated by Pepsi to Keep America Beautiful (up to $250,000).--Nina M. Lentini