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Jaffer Ali

Member since August 2001 Contact Jaffer

We are an online retailer that uses video to create a shopping experience.

Articles by Jaffer All articles by Jaffer

  • Driving In The Rear-View Mirror  in Online Media Daily on 09/16/2009

    If you don't see that the online media ecosystem is in distress, then you're just not paying attention. Click-through rates, according to DoubleClick, have crashed, plummeted, descended (insert your description of abysmal failure here) to less than .1%.

  • The Audience In The Media Ecosystem in Online Media Daily on 09/09/2009

    In a media ecosystem, we have content creators, publishers/media owners, networks, agencies, advertisers and of course the audience. If the ecosystem is healthy, the audience eventually gets transformed into happy customers.

  • A Brand's-Eye View of Behavioral Targeting in Online Media Daily on 08/20/2009

    As click through rates, according to Doubleclick, have cratered at .1% on an industry average, everybody is looking for a solution to the performance crisis befalling our industry.

  • Behavioral Targeting: Putting Lipstick on a Pig in Online Media Daily on 08/10/2009

    The term "lipstick on a pig" has been used in one variation or another from the mid 16th century and used most recently by the Obama folks to describe John McCain's presidential campaign. The reference is to make something appear more beautiful than it really is or to make something useless appear useful.

  • An Advertiser's Guide To Video Snacking  in Video Insider on 06/02/2009

    "Video snacking" is already a frequently invoked term in online video circles, despite some marked differences in how it's used. For example, while some use the term to describe the kind or length of video being consumed, others use it to describe a kind of random online behavior. This article defines video snacking as a behavior: what happens when we watch a video that we encounter by chance while surfing the Web, or when we receive an unsolicited video link forwarded from a friend, etc.

  • When Will Major Brands Flock to User-Generated Video Content?  in Online Media Daily on 11/22/2006

    So when will major brands flock to user-generated content? With almost 100 percent metaphysical certainty, I believe that major brands will NEVER embrace the broad, generic industry of user-generated video. NEVER!

  • Does Pre-Roll Video Change Traditional Online Media Buying? in Online Media Daily on 11/18/2005

    The way that pre-roll advertising is bought and sold must be radically changed.

  • Are Text and Context Ruling the Roost? in Online Media Daily on 04/06/2004

    The hottest space in online advertising is search engine marketing. Google is about to go public and have a market capitalization that will be the envy of just about all online media companies this side of Pluto.

Comments by Jaffer All comments by Jaffer

  • The Legacy Of Danny Schechter, Multimedia Pioneer by J. Max Robins (TV Everywhere on 07/01/2015)

    Danny was very special and he always spoke for the disenfranchised.

  • Google, Facebook and Amazon: The New Digital Era Begins Now by Craig Jaffe (MediaDailyNews on 07/01/2015)

    Fraud is part of the fabric and DNA of those selling media. The media owners/sellers cannot clean the problem up because much of fraud is not accidental, but promoted by the very folks that will be asked to clean it up.

  • Gorgeous by Bob Garfield (Garfield at Large on 06/22/2015)

    Wonderful...and thank you Bob for sharing part of your heart and soul. Beautiful piece and dare I say it, one of your best from a long line of great writings. - Jaffer

  • Using Big Data To Find 'Perfect' Subject Line Length by George Bilbrey (Email Insider on 06/08/2015)

    George, Jaffer here. Actually, one could also use common sense to arrive at this conclusion and skip Big Data completely :-)

  • The Exponential Revolution Is Coming To Get You by Kaila Colbin (Online Spin on 03/06/2015)

    Excellent...We used to pay $20,000/month to serve our video we actually MAKE MONEY having You Tube serve our e-commerce clips. A cost center turned into a profit center in 10 years. We used to pay $30,000/month in bandwidth to serve our emails (in 2001). We send 3X that amount per month today and pay $1800/month.

  • Giga OMG! by Bob Garfield (Garfield at Large on 03/15/2015)

    The basic problem is simple. Media companies continue to view their reach in old terms. We have reached the point of nearly zero marginal media costs...and as marketers begin to understand the ecosystem, they value all media less and less, thus are not willing to pay premiums to reach what is becoming a fungible commodity. If you think of an eyeball as being fungible, something media owners have not yet grasped but marketers are becoming comfortable with, then different solutions for media owners start to surface. The person watching porn one moment than reading GigaOm the next are the same people...and worth the same . I see very little Halo Effect with online publishers rubbing off on marketers...which is why brand loyalty is also at an all time low.

  • Giga OMG! by Bob Garfield (Garfield at Large on 03/15/2015)

    Bob, I would love to be part of the collection of folks throwing ideas how to make publishing a viable business. Let me know if you want me to show up.

  • The Post-Fragmentation Marketing World by Tom Goodwin (MediaDailyNews on 10/31/2014)

    Rare clarity from an agency person. The increasing complexity is being met with...wait for it...more complexity. Time to apply "via negativa" and start eliminating layers, people, algorithms... But really a nice article that understands the problem.

  • Maybe This Whole Online Advertising Thing Just Isn't Working Out by Kaila Colbin (Online Spin on 09/12/2014)

    Kaila, you are so consistently spot on...if I wasn't married, I would propose. This one is particularly good and may banish you from online ad conferences. Keep on telling the Truth.

  • Hyman Roth, Eat Your Heart Out by Bob Garfield (Garfield at Large on 06/09/2014)

    I need to chime in to suggest anyone who liked Bob's article should read my good friend Jeff Einstein's book (link above). The most dangerous addiction we face is our submersion into meaningless drivel. It is difficult to sift thru noise to get to signal...and worse, noise and signal increasingly are indistinguishable. Read Jeff's book folks.

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